September 2024 - Marketing Communication Plan

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WEEK 1: Tuesday, September 3

 

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CONNEX

Sponsor - LKQ Corporation

Thank you to CIECA member LKQ Corporation for becoming a Silver sponsor of the upcoming CIECA CONNEX Conference! CONNEX is taking place at the MGM Grand Detroit in Detroit, MI, on September 24 & 25 and will include a National Auto Body Council Recycled Rides vehicle gifting and a tour at the American Center for Mobility.

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CONNEX 2024

 

 

 

 

WEEK 1: Thursday, September 5

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CONNEX

Speaker - Kevin Tierney

During the CIECA CONNEX Conference, Kevin Tierney, General Motors' Chief Cybersecurity Officer & Vice President, will share information about cybersecurity concerns from an OEM perspective.

The conference will take place September 24&25 at the MGM Grand Detroit in Detroit, MI, and will include a National Auto Body Council Recycled Rides gifting and a tour of the American Center for Mobility.

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CONNEX 2024

 

 

 

 

WEEK 2: Tuesday, September 10

 

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Industry Event

CIECA member - 3M

CIECA member 3M is offering 1- and 3-hour free workshops on paint preparation and bonding during the Automechanika Frankfurt trade fair in Frankfurt, Germany this week. The workshops will be held at the 3M booth, located in Hall 11, E19.

David Gunderson (second from right), President of the 3M Automotive Aftermarket Division, is pictured with his team at the booth, which showcases 3M products and services. On Sept. 11, Gunderson will discuss effective leadership as part of an IBIS Worldwide interview at 10 am in Hall 11 Level 1, C43, and take part in a BodyShop News International Pty Ltd Collision Talk: Driving Transformation In Preparation And Refinish, at 12:30.

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WEEK 2: Tuesday, September 10

 

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Industry Event

CIECA member - Axalta

CIECA Board of Trustees member Logan Macpherson, Director, Customer Experience and Digital Applications, Global Refinish at Axalta, was in Frankfurt, Germany, today for the launch of Axalta Nimbus during the Automechanika Frankfurt trade fair. Axalta is located in Hall 11.1, Booth D27, D43.

Macpherson is pictured with Patricia Morschel, Axalta’s Vice President, Marketing and Commercial Operations, Global Refinish.

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WEEK 2: Tuesday, September 10

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CONNEX

Speaker - Pat Blech, OEC

Patrick (Pat) Blech has been with OEC for 11 years and currently leads the Advanced Repair Technologies division, which includes introduction of the RepairLogic repair planning platform. Pat has spent the entirety of his time at OEC, developing and managing products that make the work of repair teams easier.

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CONNEX 2024

 

 

 

 

WEEK 2: Wednesday, September 11

 

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CONNEX

Sponsor - Solera

Thank you to CIECA member Solera Holdings, LLC. for becoming a Silver sponsor of the upcoming CIECA CONNEX Conference! CONNEX is taking place at the MGM Grand Detroit in Detroit, MI, on September 24 & 25 and will include a National Auto Body Council Recycled Rides vehicle gifting and a tour at the American Center for Mobility.

Register and learn more about the great lineup of speakers: CONNEX 2024

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CONNEX 2024

 

 

 

 

 

WEEK 2: Thursday, September 12

 

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CONNEX

Speaker: Richard Mueller, DTE Energy`

During the CIECA CONNEX Conference, Richard Mueller, Engineering Manager for New Technology, Engineering Standards and Grid Interconnections at DTE Energy, will share information about the integration of electrified transportation into the grid.

The conference will take place September 24&25 at the MGM Grand Detroit in Detroit, MI, and will include a National Auto Body Council Recycled Rides gifting and a tour of the American Center for Mobility.

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CONNEX 2024

 

 

 

 

WEEK 3: Monday, September 16

 

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CONNEX

Sponsor: Damage Appraisers of North America

Thank you to Damage Appraisers of North America for becoming a Gold sponsor of the upcoming CIECA CONNEX Conference! CONNEX is taking place at the MGM Grand Detroit in Detroit, MI, on September 24 & 25 and will include a National Auto Body Council Recycled Rides vehicle gifting and a tour at the American Center for Mobility.

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CONNEX 2024

 

 

 

 

WEEK 3: Monday, September 16

 

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Industry Event

CIECA Member - Wurth

Würth Group, a CIECA member, demonstrated the company's Easy Puller Dent Removal Tool during Automechanika Frankfurt in Germany last week.

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WEEK 3: Tuesday, September 17

 

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Industry Event

CIECA Member - BASF

During Automechanika Frankfurt last week in Germany, CIECA member BASF unveiled two new sustainable paint product solutions at the company's booth. This included ChemCycling® clearcoats crafted from recycled waste tires and the BioMass Balance certified mixing clears for the company's premium waterborne basecoat line.

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WEEK 3: Tuesday, September 17

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CONNEX

Speakers: Paul Barry & Paulette Reed

"The Role of CIECA in the Industry"

Presented by Paul Barry, 

CIECA's Executive Director

 

"CIECA API Standards (CAPIS) Update"
Presented by Paulette Reed,

CIECA's Technical Project Manager

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CONNEX 2024

 

 

 

 

WEEK 3: Tuesday, September 17

 

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CONNEX

Speaker: Paul Barry

Paul Barry, CIECA Executive Director, will discuss "CIECA's Role in the Industry" during the CIECA CONNEX Conference.

The conference will take place September 24&25 at the MGM Grand Detroit in Detroit, MI, and will include a National Auto Body Council Recycled Rides gifting and a tour of the American Center for Mobility.

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CONNEX 2024

 

 

 

 

WEEK 3: Wednesday, September 18

 

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CONNEX

Speaker: Paulette Reed

Paulette Reed, CIECA's Technical Project Manager, will provide an update on CIECA API Standards (CAPIS) during the CIECA CONNEX Conference.

The conference will take place September 24&25 at the MGM Grand Detroit in Detroit, MI, and will include a National Auto Body Council Recycled Rides gifting and a tour of the American Center for Mobility.

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CONNEX 2024

 

 

 

 

WEEK 3: Wednesday, September 18

 

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Industry Event

Automechanika

Representatives from LKQ Corporation, a CIECA member, at the company's booth during Automechanika Frankfurt last week in Germany.

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WEEK 4: Monday, September 23

 

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CONNEX

Architecture Committee Meeting

Thank you to members of CIECA's Architecture Committee who are meeting today in Detroit, MI, prior to the CIECA CONNEX Conference this week to discuss CIECA API Standards (CAPIS) and the CAPIS data dictionary.

L to R: CIECA Past Chair Phil Martinez, Mitchell International; CIECA Past Chair Jeff Schroder, Car-Part.com; Architecture Committee Chair Dan Webster, Enlyte; CIECA Technical Project Manager Paulette Reed; and Chris Martinez, Nexsyis Collision. Attending virtually Mike Hastings, http://CarPart.com.

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WEEK 4: Tuesday, September 23

 

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CONNEX

Welcome Reception

CIECA CONNEX conference attendees had an opportunity to network tonight during the welcome reception in Detroit, Michigan.

Janice Schroder and Jeff Schroder, Car-Part.com; CIECA Treasurer Kim DeVallance Caron, Enterprise Mobility; Phil Martinez, Mitchell International; Steve Kooistra, Brent Walunas, CPCU, Emily VanDellen, Joshua Simmons and Mike Cook from Farm Bureau Insurance of MI; Matthew Palmer and Richard Palmer Jr., ComputerLogic; Glenn Atwell and Joe Mattos, Concept Solutions, LLC; Russ Sims, Nationwide; Kristen Fornnarino Tscholl, CPCU and Ed Mondragon, CPCU, State Farm; Greg Horn, PartsTrader LLC; Tom Julius and Tim Schneider, Car-Part.com; Chuck Olsen, AirPro Diagnostics; and Tony Price, General Motors Insurance.

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WEEK 4: Tuesday, September 23

 

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CONNEX

Welcome Reception

CIECA welcomed attendees to the CONNEX conference reception last night in Detroit, MI, at the MGM Grand Detroit.

Stacey Simmons, Jessica Wetherbee-Dahl, Lucas Welsh & Kim DeVallance Caron, Enterprise Mobility; Tim Ronak, AkzoNobel; Roger Wright, Vector Squared; Jake Rodenroth, Lucid Motors; Greg Horn, PartsTrader US; Frank Phillips, ADAS Solutions USA; Tom Julius, Tim Schneider & Janice Schroder, Car-Part.com; John Harvey and Bing Wong, CrashBay.com; Stacy Bartnik, Intertek; Dan Webster, Enlyte; Jon Delgado, Repairify; Mark Santefort, Snapsheet Inc; Brandon Baxter, CARFAXinc; Tony Price, General Motors Insurance; Mark Helvenston, IAA; Stephen Betley, OEC; Ken Neuburger, Solera, LLC.; Brian Driehorst, Original One Parts and Headlights.com; Mario Dimovski, Boyd Group Services Inc.; and Chuck Olsen, AirPro Diagnostics

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WEEK 4: Tuesday, September 24

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CONNEX

Paul Barry, CIECA

Paul Barry, CIECA's executive director, welcomed attendees to the CIECA CONNEX Conference this morning, being held at the MGM Grand Detroit in Detroit, MI.

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WEEK 4: Tuesday, September 24

 

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CONNEX

Ashley Denison, Caliber Collision

CIECA Chair Ashley Denison, CIO of Caliber Collision, welcomed attendees to the CIECA CONNEX Conference in Detroit, MI this morning.

"This year is particularly special as we celebrate 30 remarkable years of CIECA's dedication to fostering innovation, collaboration and excellence in our industry," said Denison. "As we reflect on this significant milestone, it is only fitting that we pay tribute to the visionaries and founders whose foresight and commitment have laid a robust foundation for the future of our industry."

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WEEK 4: Tuesday, September 24

 

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CONNEX

Stacey Phillips Ronak, CIECA

Stacey Phillips Ronak, CIECA’s Marketing Director introduced Paul Barry, CIECA’s executive director and Bill Garoutte, the Master of Ceremonies of the CIECA C

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WEEK 4: Tuesday, September 24

 

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CONNEX

Greg Horn, PartsTrader

The keynote speaker at today's CIECA CONNEX Conference, Greg Horn, PartsTrader LLC, provided a collision industry update.

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WEEK 4: Tuesday, September 24

 

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CONNEX

Paul Barry, CIECA

Paul Barry, CIECA's Executive Director, explained the role of CIECA in the collision industry during the CONNEX conference today at the MGM Grand Detroit, in Detroit, MI.

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WEEK 4: Tuesday, September 24

 

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CONNEX

Paulette Reed, CIECA

During the CIECA CONNEX Conference today, Paulette Reed, CIECA's Technical Project Manager, talked about what the Architecture Committee has been working on to advance the development of CIECA API Standards (CAPIS) for the collision industry.

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WEEK 4: Tuesday, September 24

 

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CONNEX

AI Panel

During the CIECA CONNEX Conference today, Gaurav (Rav) Mendiratta (left), Propel and SocioSquares, moderated a panel discussion about AI in the customer experience. Panelists included L to R: Abhijeet Gulati, Mitchell International; Bill Brower, MBA, Solera Holdings, LLC.; and Mark Fincher, CCC Intelligent Solutions.

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WEEK 4: Tuesday, September 24

 

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CONNEX

Kevin Tierney, GM

Kevin Tierney, VP of Cybersecurity for General Motors, shared information today during the CONNEX Conference about vehicle security now and in the future. He also provided cybersecurity tips. The event is being held at the MGM Grand Detroit in Detroit, MI.

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WEEK 4: Tuesday, September 24

 

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CONNEX

Sponsors

Thank you to the sponsors of the CIECA CONNEX Conference! We appreciate your support. The event is taking place this week at the MGM Grand Detroit in Detroit, MI. It includes a vehicle gifting by the National Auto Body Council and a tour at the American Center for Mobility.

IAA OEC Car-Part.com Damage Appraisers of North America Nexsyis Collision United Recyclers Group LLC AkzoNobel Allstate Automotive Recyclers Association Axalta Caliber Collision Comsearch, Inc. Enterprise LKQ Corporation Mitchell International Safelite Solutions Solera Holdings, LLC.

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WEEK 4: Tuesday, September 24

 

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CONNEX

Emil Nusbaum, ARA

During the CIECA CONNEX Conference today, Emil Nusbaum, JD, CIPP/US from the Automotive Recyclers Association talked about what the automotive recycling industry is doing to support a domestic battery supply chain.

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WEEK 4: Tuesday, September 24

 

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CONNEX

Richard Mueller, DTE Energy

During today's CIECA CONNEX Conference, Richard Mueller from DTE Energy shared insight on the integration of electrified transportation into the grid.

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WEEK 4: Tuesday, September 24

 

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CONNEX

OEM Panel

Devin Wilcox (left) from Subaru of America moderated a panel discussion today focused on the OEM perspective during the CIECA CONNEX Conference in Detroit, MI. Panelists included Mark Allen, Audi of America; Jake Rodenroth, Lucid Motors; and Christopher Wallace, Ford Motor Company.

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WEEK 4: Tuesday, September 24

 

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CONNEX

Harold Sears, Auto Additive

Harold Sears (AMUG 🦕), head of the 3D Printing Advisory Council for Auto Additive, shared information about 3D printing during the CIECA CONNEX Conference today in Detroit, MI.

Sears explained that a 3D Auto Repair task force was formed to investigate the opportunities in 3D printing. The task force found there is enormous potential in the areas of automotive supply, collision repair parts and repairs; however, there is a lack of understanding by business and the industry on 3D printing technology and materials. As a result, Auto Additive was formed.

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WEEK 4: Tuesday, September 24

 

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CONNEX

3D printing panel

During the CIECA CONNEX Conference, a panel discussion was held, focused on 3D printing in the collision industry.

Bill Garoutte moderated the discussion and panelists included L to R: Harold Sears (AMUG 🦕), Auto Additive; Brian Driehorst, Original One Parts and Headlights.com; and Mario Dimovski, Boyd Group Services Inc. and Auto Additive.

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WEEK 4: Wednesday, September 25

 

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CONNEX

Jamie Shackelford, Caliber Collision

On day 2 of the CIECA CONNEX Conference, Jamie Shackelford, Senior Director, B2B, Sales Enablement, Industry Insights at Caliber Collision, talked about navigating the new frontier, vehicle complexity and industry evolution. The event is being held at the MGM Grand Detroit in Detroit, MI.

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WEEK 4: Wednesday, September 25

 

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CONNEX

Pat Blech, OEC

Patrick Blech, Head of Advanced Repair Technologies at OEC, shared insight about the complexity of repair data and the need for industry collaboration at the CIECA CONNEX Conference today at the MGM Grand Detroit in Detroit, MI.

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WEEK 4: Wednesday, September 25

 

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CONNEX

Joel Pepera, Arity

During the CIECA CONNEX Conference today, Joel Pepera, Director of Core Telematics at Arity, talked about unlocking the power of telematics in insurance. The event is taking place at the MGM Grand Detroit in Detroit, MI.

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WEEK 4: Wednesday, September 25

 

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CONNEX

Michael Anderson, Guidewire

Michael Anderson MBA, Global Advisory Lead for Claims at Guidewire Software, shared information during the CIECA CONNEX Conference today about the automating of claims.

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WEEK 4: Wednesday, September 25

 

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CONNEX

Digital Claims Panel

During the CIECA CONNEX Conference today, CIECA Executive Director Paul Barry moderated a panel discussion focused on communication in the claims process. The event is taking place in Detroit, MI.

L to R: Michael Giarrizzo Jr, DCR Systems ; Michael Anderson MBA, Guidewire Software; Michael Rortvedt, Entegral; and Paul Riffel, GAINSCO

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WEEK 4: Wednesday, September 25

 

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CONNEX

Erick Bickett

Erick Bickett, a CIECA founder, shared a brief history of CIECA during the CONNEX Conference today in Detroit, MI, and stressed the importance of communication and integration in the industry.

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WEEK 4: Thursday, September 25

 

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Board Meeting

Paul Barry

Paul Barry, CIECA's Executive Director, welcomed CIECA's Board of Trustees to the meeting today in Detroit, MI.

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WEEK 4: Thursday, September 25

 

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Board Meeting

Board Members

Thank you to CIECA's Board of Trustees members for your support of CIECA Standards and the industry. The board met today in Detroit, MI, following the CIECA CONNEX Conference.

Clockwise from left: Treasurer Kim DeVallance Caron, Enterprise Mobility; Ed Mondragon, CPCU, State Farm; Chair Ashley Denison, Caliber Collision; Stephen Betley, AIC SCLA, & Secretary Ken Eagleson, OEC; Mark Helvenston, IAA; Roy Schnepper, Automotive Service Association® and Butler's Collision; Tim Ronak, Society of Collision Repair Specialists (SCRS) and AkzoNobel; Jeff Schroder, Car-Part.com; Vice Chair Brady Bonner, Safelite Solutions; Matthew Palmer, ComputerLogic; Phil Martinez, Mitchell International; Bryce Boyer, MBA, Allstate; Richard Palmer Jr., ComputerLogic; Bill Brower, MBA, Solera Holdings, LLC.; Past Chair Greg Best, California Casualty; Russ Sims, Nationwide; Mark Fincher, CCC Intelligent Solutions; and Chris Martinez, Nexsyis Collision

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WEEK 4: Thursday, September 25

 

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Board Meeting

Paulette Reed

During CIECA's Board of Trustees meeting today in Detroit, MI, Paulette Reed, CIECA's Technical Project Manager, shared an update about the Architecture's work on CIECA API Standards (CAPIS).

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WEEK 4: Thursday, September 25

 

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CONNEX

NABC Recycled Rides

During the CIECA CONNEX conference this week in Detroit, MI, the National Auto Body Council held a Recycled Rides vehicle gifting on September 25.

Zara Northover, a former Olympian who competed in the shot put for Jamaica in the 2008 Olympics, was given a 2018 Honda CRV refurbished by Crash Champions. Northover was nominated by The Minority Freedom Community Fund and has dual citizenship in Jamaica and the U.S. She recently lost her job and her car engine blew so she has been without a car.

A reliable vehicle will allow Northover to overcome her transportation challenge as she pursues other job opportunities. NABC said that she is a confident, positive person and believes that with prayer, service, diligence and hard work things will fall into place.

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WEEK 4: Thursday, September 26

 

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CONNEX

ACM Tour

Thank you to the team at the American Center for Mobility for hosting CIECA CONNEX Conference attendees for a tour of the facility this week. Participants had an opportunity to see the grounds and hear about the research being done with electric and autonomous vehicles.

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WEEK 5: Monday, September 30

 

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CONNEX

Collision Repair Magazine article

Thank you to Darryl Simmons, publisher of Collision Repair Magazine, for attending the CIECA CONNEX Conference last week in Detroit, MI, and reporting on the event. Read highlights about CIECA's annual conference in the article below.

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Big Picture: Day one of CIECA CONNEX focuses on AI, cybersecurity

 

 

 

 

 

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