September 2021 - Marketing Communication Plan

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WEEK 1: Wednesday, September 1

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CIECA News

Annual Meeting of Members

All CIECA members are invited to attend CIECA's annual meeting. There is no charge to attend. The meeting will precede the CIECA CONNEX Conference, which is being held September 14-16 in Charlotte, NC. For those who cannot attend in person, a virtual option is available.

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To in person meeting & to virtual meeting

WEEK 1: Wednesday, September 1

 

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CIECA CONNEX

Sponsor Announcement

Thank you to Comsearch for sponsoring the CIECA CONNEX 2021 Conference! The conference is being held September 14-16 in Charlotte, NC.

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Week 1: Thursday, September 2

 

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CONNEX

Speaker Announcement

Andy MacDonald, Global Body Repair Program Senior Manager for Lucid Motors, will talk about OEM technology on the horizon during the upcoming CIECA CONNEX Conference.

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https://cieca.zohobackstage.com/CONNEX2021#/?lang=en

 

Week 1: Friday, September 3

 

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CIECA Education

Video

What is CIECA? Learn what we do and how we help the industry.

Video

Introduction to CIECA: What is CIECA?

Week 2: Monday, September 6

 

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Holiday

Labor Day

 

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Week 2: Wednesday, September 8

 

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CIECA Committee

Repair Order/Status

CIECA kicked off its Repair Order and Repair Status Committee today. The committee is chaired by Chris Hall (Repair Status) and Jim Puskas (Repair Order) from Entegral and represents a cross-section of the industry.

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https://bit.ly/3l8pASY

Week 2: Wednesday, September 8

 

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CONNEX

Sponsor Announcement

Thank you to Caliber Collision for sponsoring the CIECA CONNEX 2021 Conference! The conference is being held September 14-16 in Charlotte, NC.

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https://cieca.zohobackstage.com/CONNEX2021#/?lang=en

Week 2: Wednesday, September 8

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CIECA News

Annual Meeting of Members

All CIECA members are invited to attend CIECA's annual meeting. There is no charge to attend. The meeting will precede the CIECA CONNEX Conference, which is being held September 14-16 in Charlotte, NC. For those who cannot attend in person, a virtual option is available.

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To in person meeting & to virtual meeting

Week 2: Friday, September 10

 

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CONNEX

Sponsor Announcement

Thank you to Mitchell International for sponsoring the CIECA CONNEX 2021 Conference! The conference is being held September 14-16 in Charlotte, NC.

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https://cieca.zohobackstage.com/CONNEX2021#/?lang=en

 

Week 2: Saturday, September 11

 

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CONNEX

Speaker Announcement

Benito Cid, Collision Business Development Manager for Mercedes-Benz USA, will talk about OEM technology on the horizon during the upcoming CIECA CONNEX Conference.

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https://cieca.zohobackstage.com/CONNEX2021#/tickets?lang=en

Week 3: Monday, September 13

 

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CONNEX

Sponsors

This week, CIECA is holding is annual conference in Charlotte, North Carolina! In addition to top industry speakers, there will be networking opportunities and a National Auto Body Council vehicle gifting as part of the Recycled Rides program.

Thank you to our sponsors! AirPro Diagnostics, Allstate, AsTech - Automotive Service Technicians, Automotive Recyclers Association (ARA), Axalta Automotive Refinish, Caliber Collision, Claim Genius, comsearch, Enterprise, IAA, Integrated Car-PartPro.com, LKQ Corporation, Mitchell International, Precision Body & Paint, Solera and URG - United Recyclers Group.

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Week 3: Tuesday, September 14

 

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Board of Trustees Meeting

Strategic Planning Sessions

CIECA is holding a Strategic Planning Meeting with its Board of Trustees today in Charlotte, NC, prior to the CIECA CONNEX conference. Paul Barry, CIECA's executive director, welcomed everyone to the meeting.

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Week 3, Tuesday, September 14

 

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Board of Trustees Meeting

Strategic Planning Sessions

CIECA members discussed membership engagement during the strategic planning meeting in Charlotte, NC today. L to R: Dave Laymon, Würth Group; and Board of Trustees members Brady Bonner, Safelite Solutions; and Vice-Chair Phil Martinez, Mitchell International. Not pictured: Russ Sims, Nationwide.

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Week 3, Tuesday, September 14

 

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Board of Trustees Meeting

Strategic Planning Sessions

CIECA Board of Trustees members discussed board development during the strategic planning meeting in Charlotte, NC today. L to R: CIECA Treasurer Greg Best,

California Casualty; CIECA Past-Chair Kim DeVallance Caron, Enterprise; and Tom McGarry, Axalta Automotive Refinish. Not pictured Mark Fincher, CCC Intelligent Solutions; Mike Marlowe, LKQ Corporation and Roger Ryckewaert, Solera.

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Week 3, Tuesday, September 14

 

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Board of Trustees Meeting

Strategic Planning Sessions

CIECA Board of Trustees members discussed standards adoption strategies during the planning meeting in Charlotte, NC today. Pictured L to R: CIECA's Technical Project Manager Paulette Reed and Board of Trustees members Ed Mondragon, State Farm; Ashley Denison, Caliber Collision and CIECA's Secretary; and Jeff Schroder,

Car-Part.com and CIECA's Chairman. Not pictured: Pete Tagliapietra, NuGen IT, an OEConnection - OEC Company; and Logan Macpherson, Axalta Automotive Refinish.

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Week 3, Tuesday, September 14

 

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Board of Trustees Meeting

Strategic Planning Sessions

CIECA discussed its bylaws during the planning meeting in Charlotte, NC today. CIECA Board of Trustees members Steve Betley, Car-Part.com (left) and Secretary Ashley Denison, Caliber Collision (right), pictured with Executive Director Paul Barry. Not pictured: Mark Fincher, CCC Intelligent Solutions.

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Week 3, Tuesday, September 14

 

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Board of Trustees Meeting

Strategic Planning Sessions

CIECA discussed its board development during the planning meeting in Charlotte, NC today. CIECA Board of Trustees members L to R: Ed Mondragon, State Farm; and Treasurer Greg Best, California Casualty; with CIECA member David Laymon, Würth Group; and Board of Trustee John Vito, Hertz.

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Week 3, Tuesday, September 14

 

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Board of Trustees Meeting

Strategic Planning Sessions

CIECA Board of Trustees members discussed standards adoption strategies during the planning meeting in Charlotte, NC today. Pictured L to R: CIECA's Technical Project Manager Paulette Reed and Board of Trustees members Vice-Chair Phil Martinez, Mitchell International; Richard Palmer Jr., Computer Logic; and Chair Jeff Schroder, Car-Part.com.

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Week 3, Tuesday, September 14

 

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Board of Trustees Meeting

Strategic Planning Sessions

CIECA Board of Trustees members participated in a discussion about member engagement led by Brady Bonner, Safelite Group, Inc., during the strategic planning meeting in Charlotte, NC today. L to R front row: Jim Ocampo, Axalta Automotive Refinish; Tom McGarry, Axalta; Charles Dillard, Precision Body & Paint. Back row: Past-Chair Kim DeVallance Caron, Enterprise. Not pictured: Roger Ryckewaert, Solera.

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Week 3, Tuesday, September 14

 

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Annual Meeting

 

During CIECA's Annual Meeting today in Charlotte, NC, Chair Jeff Schroder, Car-Part.com, introduced CIECA's Executive Committee Members. He then invited CIECA members to share the names of technical leaders from their companies to assist during the creation of the new Open API Standards.

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Week 3, Tuesday, September 14

 

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Annual Meeting

 

CIECA's Treasurer, Greg Best, California Casualty, provided a financial update during the Annual Meeting today.

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Week 3, Tuesday, September 14

 

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Annual Meeting

 

Paulette Reed, CIECA's technical project manager, talked about CIECA standards development during the Annual Meeting today.

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Week 3, Tuesday, September 14

 

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Annual Meeting

 

Thank you to all of the CIECA members who attended the Annual Meeting today in North Carolina in person and virtually!

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Week 3, Wednesday, September 15

 

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CONNEX

Welcome

Paul Barry, CIECA's executive director, welcomed members and the industry to the CIECA CONNEX Conference in Charlotte, NC.

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Week 3, Wednesday, September 15

 

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CONNEX

Welcome

CIECA Chair Jeff Schroder, Car-Part.com, thanked speakers and attendees for supporting CIECA and attending the organization's annual even in NC, which brings together all segments of the collision industry.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

Sean Carey, SCG Management Consultants, gave the keynote address at the CIECA CONNEX Conference in NC today. During his presentation, he shared insight on the future of claims and collision repair markets.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

What does CIECA do? Paul Barry, CIECA's executive director, explained the focus of the organization during the CONNEX Conference in NC. He said that CIECA organizes committees from across the industry to help develop industry standards— a common vocabulary for all segments communicate more efficiently and effectively.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

During the CIECA CONNEX Conference, two representatives from MSOs and two from collision repair networks gathered to talk about current and future challenges in the industry. L to R: Ashley Denison, Caliber Collision; Chris Chase, Certified Collision Group - CCG; Jim Keller AAM, 1Collision and Dean Fisher, Driven Brands.

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Week 3, Wednesday, September 15

 

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CONNEX

Sponsors

Representatives from all segments of the collision industry gathered in Charlotte, NC this week for the CIECA CONNEX conference.

Thank you to our sponsors: AirPro Diagnostics, Allstate, AsTech - Automotive Service Technicians, Automotive Recyclers Association (ARA), Axalta, Caliber Collision, Car Part Pro, Claim Genius, Comsearch, Inc., Enterprise, IAA, LKQ Corporation, Mitchell International, Precision Body & Paint, and URG - United Recyclers Group.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

One of the panel discussions held during the CIECA CONNEX Conference today in NC focused on technology trends pertaining to claims management. Panelists included L to R: Michael Anderson, Guidewire Software, Inc.; Ed Schneider, Genpact; and Jimmy Spears, Tractable.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

Three OEMs joined the CIECA CONNEX Conference virtually today to talk about new technology on the horizon. They included Benito Cid, Mercedes-Benz (left); Andy MacDonald, Lucid Motors (top); and Dan Ducharme, Volkswagen.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

Fred Karlinsky, Greenberg Traurig, LLP, and recently named one of the best lawyers in the U.S., talked about regulatory matters impacting the collision industry during the CIECA CONNEX Conference in NC today.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

Three representatives from the coatings industry shared information today at the CIECA CONNEX Conference in NC about new technologies in paint and coatings. L to R: Dan Benton, Axalta Automotive Refinish; Jeff Wildman, BASF; and Andy Hysi, AkzoNobel.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

CIECA CONNEX Conference attendees in NC learned about blockchain and its current and potential uses in the industry during a presentation from Kyle Weber, State Farm.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

Phil Martinez, Mitchell International, talked about the past, present and future of CIECA Standards during a presentation during the CIECA CONNEX Conference in NC. He called out to the industry to help create CIECA's next generation of standards — CIECA API Standards.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

Each year, CIECA has two releases. Phil Martinez, Mitchell International, asked CIECA CONNEX Conference attendees which year there were three releases. Jeff Schroder, Car-Part.com, received a Mitchell water bottle for providing the correct answer: 2008.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

Dan Webster, Mitchell International, and chair of CIECA's Architecture Committee, talked about the future of the organization's Architecture Committee during the CIECA CONNEX Conference in NC. He invited conference attendees and the industry to join a CIECA committee.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

During the CIECA CONNEX Conference in NC, CIECA Technical Project Manager Paulette Reed, Architecture Chair Dan Webster, and Vice-Chair Phil Martinez—both from Mitchell International—talked about the future of CIECA Standards and invited all conference attendees and the industry to get involved with a CIECA committee.

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Week 3, Wednesday, September 15

 

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CONNEX

Presentation

Thank you to Bill Garoutte, National Auto Body Council, for emceeing the CIECA CONNEX Conference today!

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Week 3, Wednesday, September 15

 

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CONNEX

NABC Recycled Rides

Following the CIECA CONNEX Conference today, North Carolina resident Candice Andrews-Fisher received a 2014 Toyota Rav4 donated by Allstate and refurbished by Caliber Collision of Matthews as part of the National Auto Body Council Recycled Rides® program.

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Week 3, Wednesday, September 15

 

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CONNEX

NABC Recycled Rides

During the National Auto Body Council Recycled Rides gifting event today in Charlotte, NC, it was announced that Mayor Vi Lyles proclaimed September 15 as "CIECA and NABC Day" in Charlotte.

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Week 3, Wednesday, September 15

 

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CONNEX

Recognizing long-standing CIECA supporters

CIECA Executive Director Paul Barry (right) recognized two long-standing CIECA supporters today during the CIECA CONNEX Conference. They included Charley Quirt (left), who retired last as the technical project coordinator after 18 years assisting CIECA, and Tom McGarry (middle) who has represented Axalta Automotive Refinish on CIECA's Board of Trustees for 25 years and recently retired. Thank you both for your support and contribution over the years!

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Week 3, Thursday, September 16

 

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CONNEX

Board of Trustees

CIECA Executive Committee members from across the country traveled to North Carolina this week to attend the CIECA CONNEX Conference. L to R: Vice-Chair Phil Martinez, Mitchell International; Secretary Ashley Denison, Caliber Collision; Past-Chair Kimberly DeVallance-Caron, Enterprise; Treasurer Greg Best, California Casualty; and Chair Jeff Schroder, Car-Part.com.

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Week 3, Thursday, September 16

 

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CONNEX

Presentation

Rob Bingler, Panasonic North America, shared information with CIECA CONNEX Conference attendees about 5G wireless technology and what we can expect in the future.

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Week 3, Thursday, September 16

 

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CONNEX

Presentation

During the CIECA CONNEX Conference today in North Carolina, attendees had an opportunity to learn about CIECA's new Emerging Technologies Data Standards Committee from Co-Chair Gene Lopez, Seidner's Collision Centers. Then, Co-Chair Frank Terlep, Auto Techcelerators, moderated an emerging technologies panel discussion with Chuck Olsen, AirPro Diagnostics; Raj Pofale, Claim Genius; and Pete Tagliapietra, NuGen IT, an OEConnection - OEC.

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Week 3, Thursday, September 16

 

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CONNEX

Presentation

CIECA was honored to have special guest speaker Chad Knaus, vice president of competition at Hendrick Motorsports, participate in a Q&A during the CONNEX Conference moderated by Paul Barry, CIECA's executive director.

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Week 3, Thursday, September 16

 

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CONNEX

Presentation

Chuck Searles, president of the Automotive Management Institute (AMi), talked about leading through the shift to electrification during the CIECA CONNEX Conference today.

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Week 3, Thursday, September 16

 

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CONNEX

Presentation

Brandon Laur, CCi Global Technologies, shared information about information privacy and the impact on the industry during the CIECA CONNEX Conference today.

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Week 3, Thursday, September 16

 

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CONNEX

Hendrick Motorsports

Following the CIECA CONNEX Conference, attendees had the opportunity to go on a behind-the-scenes tour of Hendrick Motorsports and visit the Axalta training center on the campus.

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Week 3, Thursday, September 16

 

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CONNEX

Hendrick Motorsports

Thank you to Tom McGarry, president of Collision KPIs and a long-time CIECA board member who recently retired from Axalta, for coordinating the tour of Hendrick Motorsports and the Axalta Training Center for CIECA CONNEX Conference attendees.

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Week 4, Monday, September 20

 

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CONNEX

Networking

Thank you to all of the CIECA members, presenters and industry supporters who attended the CIECA CONNEX Conference last week in North Carolina!

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Week 4, Wednesday, September 22

 

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CONNEX

Networking

It was great seeing all of the CIECA members, presenters and industry supporters who attended the CIECA CONNEX Conference last week in North Carolina!

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Week 4, Thursday, September 23

 

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CONNEX

NABC Recycled Rides

WCNC Charlotte captured the National Auto Body Council (NABC) Recycled Rides gifting that occurred during the CIECA CONNEX Conference in North Carolina last week. A deserving veteran, Candice Andrews-Fisher, received a 2014 Toyota Rav4 donated by Allstate and refurbished by Caliber Collision of Matthews, both of which are CIECA member companies. Thank you Bill Garoutte, president and CEO of NABC, for hosting the event and including CIECA attendees in the gifting ceremony.It was great seeing all of the CIECA members, presenters and industry supporters who attended the CIECA CONNEX Conference last week in North Carolina!

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Week 4, Thursday, September 23

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CIECA News

New Member Announcement

Welcome to new CIECA member IADA (Independent Automotive Damage Appraisers Association)!

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Week 5: Monday, September 27

 

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CONNEX

Axalta Customer Experience Center

Thank you to Robert Little, Axalta for leading CIECA's tour of the Axalta Customer Experience Center at the Hendrick Motorsports campus. We appreciate Tom McGarry's efforts to arrange this behind-the-scenes tour for CIECA CONNEX Conference attendees.

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Following the CIECA CONNEX Conference, attendees had the opportunity to go on a behind-the-scenes tour of

Hendrick Motorsports

and visit the

Axalta

training center on the campus.

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