August 2023 - Marketing Communication Plan

 

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WEEK 1: Tuesday, August 1

 

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CIECA In the News

CIECA July Webinar article by Lurah, Lowery, RDN

Thank you to Lurah Lowery and Repairer Driven News for sharing information about the recent CIECA webinar. John Eck, General Motors; Michael Giarrizzo Jr, DCR Systems LLC; and David B Willett, SPARK Underwriters; discussed some of the current industry challenges and the need for transparency among stakeholders.

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https://www.repairerdrivennews.com/2023/07/31/oem-insurance-shop-reps-repair-documentation-even-more-necessary-with-complex-vehicle-tech/

WEEK 1: Thursday, August 3

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CIECA Webinar - August

Announcement

Join us for the next CIECA Webinar on Thursday, August 24, "Current and Forecasted Collision Industry Trends." The one-hour webinar will feature Bart Mazurek from CCC Intelligent Solutions.

During the live broadcast, Mazurek will provide an industry update and discuss key macro trends impacting the direction of the collision repair market now and in the future. This will include economic trends, driving behaviors, repair metrics and automotive technologies.

This webinar is eligible for professional credit through the Automotive Management Institute (AMi).

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https://register.gotowebinar.com/register/4686604974637373015?source=pr

Week 1: Friday, August 4

 

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CIECA In the News

CIECA June Webinar article by Abby Andrews, Repairer Driven News

During the June CIECA Webinar, Chuck Olsen of AirPro Diagnostics encouraged the collision repair industry to embrace "Blue Sky Thinking." Thank you to Abby Andrews and Autobody News for sharing information about the Olsen's webinar and blue sky thinking.

“You don’t want to rule out any solutions, no matter how infeasible it might seem,” Olsen said. “One person might come up with a blue sky idea that’s completely impossible, but it might inspire another. That’s where innovation takes place.

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https://www.autobodynews.com/how-to-use-blue-sky-thinking-to-bring-innovative-ideas-down-to-earth.html

WEEK 2: Tuesday, August 8

 

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CONNEX - Sponsor

Safelite

Thank you to Safelite Solutions for becoming a Silver sponsor of the CIECA CONNEX Conference! The event is being held Sept. 12-13 in Bloomington, IL, and will include an exclusive tour at Rivian.

Sponsorship opportunities are still available and early-bird registration is offered until August 15:

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https://cieca.zohobackstage.com/CIECACONNEX2023?fbclid=IwAR1lJhRLNDHI1EBUZ73Nc9dvCurAFgKy342RhzmbGgGw-nyGa7h1_JGkb6M#/agenda

WEEK 2: Wednesday, August 9

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CIECA Webinar - August

Reminder

Bart Mazurek from CCC Intelligent Solutions will discuss current and forecasted industry trends during the August 24 CIECA Webinar. This includes economic trends, driving behaviors, repair metrics and automotive technologies.

This webinar is eligible for professional credit from the Automotive Management Institute (AMi).

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https://register.gotowebinar.com/register/4686604974637373015?source=pr

WEEK 2: Thursday, August 10

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CONNEX

Speaker Information - Cornelius Young

Cornelius Young, Cambridge Mobile Telematics, will discuss telematics during the CIECA CONNEX Conference, Sept. 12&13 in Bloomington, IL, and include a @Rivian tour and @AutoBodyCouncil Recycled Rides giftings.

 Early-bird registration offered through Aug. 15 https://lnkd.in/gUmuRwyZ

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https://cieca.zohobackstage.com/CIECACONNEX2023

WEEK 2: Thursday, August 10

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CONNEX - Speakers 5

 

 

 

 

WEEK 3: Monday, August 14

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CONNEX

Early-Bird Discount through Aug. 15

CIECA will offer an early-bird discount through August 15 for the CONNEX conference. Please join us for an engaging two-day event in Bloomington, IL, to discuss where technology and business are headed and what we are doing as an industry to be prepared. The conference will include an exclusive tour of Rivian and a National Auto Body Council Recycled Rides gifting.

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https://cieca.zohobackstage.com/CIECACONNEX2023

WEEK 3: Tuesday, August 15

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New Member

SafeEST

Welcome to new CIECA member SafeEST! Established in 2023, SafeEST helps identify required services and link collision repairers with sublet providers offering post-repair services and safety system calibrations.

President Mike Reynolds and his team learned about CIECA while researching ways to integrate with information providers and joined shortly after.

“It was interesting to see all that CIECA does for the collision industry,” he said.

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https://www.cieca.com/blogs/post/new-member-safest

WEEK 3: Wednesday, August 16

 

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CIECA in the News

ARA Automotive Recycling magazine article

“CIECA Standards are used across the industry to help drive millions of electronic commerce transactions each year,” noted CIECA Executive Director Paul Barry in an Automotive Recycling article about evolving industry standards and data privacy.

An unintended consequence of the standards is the personal identifiable information (PII) shared with estimating platforms, insurers, parts ordering systems, management systems, repair tools, rental management, and others.

Barry, Paulette Reed, CIECA's technical project manager, and Pete Tagliapietra, managing director of CIECA member company DataTouch, shared insight about CIECA standards and data privacy issues in the following article:

Thank you to Caryn Smith and the Automotive Recyclers Association's Automotive Recycling magazine for the opportunity to provide information about these topical issues.

Screenshot of magazine article

https://www.cieca.com/blogs/post/in-the-know

WEEK 4: Tuesday, August 22

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CIECA Webinar - August

Reminder 2

This week, Bart Mazurek from CCC Intelligent Solutions will discuss current and forecasted industry trends during the August 24 CIECA Webinar. This includes economic trends, driving behaviors, repair metrics and automotive technologies.

This webinar is eligible for professional credit from the Automotive Management Institute (AMi).

Photo

https://register.gotowebinar.com/register/4686604974637373015?source=pr

WEEK 4: Thursday, August 24

 

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CONNEX - Speaker

Damon Aldrich, Enterprise

Damon Aldrich, Strategy Development Director of Electric Vehicles for Enterprise, will discuss electric vehicles from a rental fleet perspective during the CIECA CONNEX Conference.

Please join us for the event, which will take place September 12 & 13 in Bloomington, IL, and include an exclusive tour at Rivian and a National Auto Body Council Recycled Rides gifting.

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https://cieca.zohobackstage.com/CIECACONNEX2023#/?lang=en

WEEK 4: Thursday, August 24

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CONNEX Speakers - 6

 

 

 

 

WEEK 4: Friday, August 25

 

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CIECA Webinar - August

Video

If you missed yesterday's CIECA Webinar, the replay is below. Bart Mazurek from CCC Intelligent Solutions shared information about economic factors in the collision industry, repair costs, parts utilization and cycle time. He also provided an operational review on EVs.

Link

Aug 2023 Current & Forecasted Collision Industry Trends

WEEK 5: Wednesday, August 30

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CONNEX

Speaker Information - Doug Hamilton

Doug Hamilton from the American Battery Technology Company, will discuss the future of EV batteries during the CIECA CONNEX Conference.

Please join us for the event, which will take place September 12 & 13 in Bloomington, IL, and include an exclusive tour at Rivian and a National Auto Body Council Recycled Rides gifting. Bill Garoutte will emcee the conference and professional credit will be provided by the Automotive Management Institute (AMi).

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https://cieca.zohobackstage.com/CIECACONNEX2023#/Registration?lang=en

WEEK 5: Thursday, August 31

 

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CONNEX

Speaker Information - Jake Peevy & Jake Rodenroth

Jeff Peevy, AMAM from I-CAR (right) and Jake Rodenroth from Lucid Motors will discuss learning innovations and technologies in the automotive industry, such as virtual/augmented reality, during the CIECA CONNEX Conference.

Please join us for the event, which will take place September 12 & 13 in Bloomington, IL, and include an exclusive tour at Rivian and a National Auto Body Council Recycled Rides gifting. Bill Garoutte will emcee the conference and professional credit will be provided by the Automotive Management Institute (AMi).

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https://cieca.zohobackstage.com/CIECACONNEX2023#/Registration?lang=en

WEEK 5: Thursday, August 31

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CIECA News

Annual Meeting

Paul Barry, CIECA's executive director, and the CIECA Board of Trustees would like to invite all CIECA members to join us for the annual meeting. Attendees will learn about recent developments and future activities related to the creation of new data standards for the collision industry.

The online meeting will take place on Thursday, September 14 from 9 am-10:30 am CT. Click the link below to sign up.

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https://survey.cieca.com/zs/lpB3jr

 

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