September 2022 - Marketing Communication Plan
- Stacey Phillips
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WEEK 1: Thursday, September 1 |
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| CONNEX - Speaker | Frank Phillips | During the upcoming CIECA CONNEX Conference, Frank Phillips, Rivian, will share information about the lifecycle of electric vehicles as part of a panel discussion with Mark Allen, Audi of America, and Jake Rodenroth, Lucid Motors. | Graphic | ||||
WEEK 1: Friday, September 2 |
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| CONNEX - Speaker | Molly Mahoney | During the upcoming CIECA CONNEX Conference, Molly Mahoney, Collision Engineering will share information about the technology driven need for standardized training along with John Helterbrand, Collision Engineering. | Graphic | ||||
WEEK 2: Sunday, September 4 |
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| CONNEX - Sponsor | Axalta | Thank you to CIECA member Axalta for being a Silver Sponsor of the CIECA CONNEX conference! The event will be held September 13-14 in St. Louis/St. Charles, MO. Join us for top industry speakers, networking opportunities with all industry segments, a Recycled Rides gifting by the National Auto Body Council and a tour of Hunter Engineering Company. Attendees can receive professional credit from the Automotive Management Institute (AMi). | Logo | ||||
WEEK 2: Tuesday, September 6 |
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| CONNEX - Speaker | Greg Peeters | During the upcoming CIECA CONNEX Conference, Greg Peeters, Car ADAS Solutions, will share information with attendees about ADAS services and calibration and the impact to all segments of the collision industry. | Graphic | ||||
Week 2: Tuesday, September 6 |
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| CONNEX - Tour | Hunter Engineering | This year, as part of the CIECA CONNEX Conference, all attendees are invited to tour Hunter Engineering Company following the last presentation and open annual meeting. Lunch and transportation will be provided. Read more about Hunter Engineering Company. | Photo | Survey | |
WEEK 2: Wednesday, September 7 |
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| CIECA News | Annual Meeting | On Wednesday, September 14, CIECA will hold its Annual Meeting for members in St. Charles/St. Louis, MO, during the CIECA CONNEX Conference. For those who aren't able to attend, the annual meeting will be broadcast virtually. Attendees will learn about recent developments and future activities related to the creation of new data standards for the collision industry. | Photo | https://register.gotowebinar.com/register/1448116612854026253 | ||||
WEEK 2: Thursday, September 8 |
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| CONNEX - Sponsor | CCC | Thank you to CIECA member CCC Intelligent Solutions for being a Silver Sponsor of the CIECA CONNEX conference! The event will be held September 13-14 in St. Louis/St. Charles, MO. The industry will include top industry speakers, networking opportunities with all industry segments, a Recycled Rides gifting by the National Auto Body Council and a tour of Hunter Engineering Company. Attendees can receive professional credit from the Automotive Management Institute (AMi). | Logo | ||||
WEEK 2: Thursday, September 8 |
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| CONNEX - Speaker | Andy Boyd | During the upcoming CIECA CONNEX Conference, Andy Boyd, 3M, will talk about the connected body shop. Register for the event, which is taking place Sept. 13-14 in St. Louis, MO: | Graphic | https://cieca.zohobackstage.com/CIECACONNEX2022#/Registration?lang=en | |||
Week 2: Friday, September 9 |
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| CONNEX - Tour Reminder | Hunter Engineering | This year, as part of the CIECA CONNEX Conference, all attendees are invited to tour Hunter Engineering Company following the last presentation and open annual meeting. Lunch and transportation will be provided. Read more about Hunter Engineering Company. | Photo | Survey | |
WEEK 2: Friday, September 9 |
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| CONNEX - Sponsor | LKQ | Thank you to CIECA member LKQ Corporation for being a Silver Sponsor of the CIECA CONNEX conference! The event will be held September 13-14 in St. Louis/St. Charles, MO. The industry will include top industry speakers, networking opportunities with all industry segments, a Recycled Rides gifting by the National Auto Body Council and a tour of Hunter Engineering Company. Attendees can receive professional credit from the Automotive Management Institute (AMi). | Logo | ||||
WEEK 2: Friday, September 9 |
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| CONNEX - Speaker | John Helterbrand | During the upcoming CIECA CONNEX Conference, John Helterbrand, Collision Engineering, will talk about the technology driven need for standardized training along with Molly Mahoney. The event is taking place on September 13 & 14 in St. Louis, MO. | Graphic |
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Week 2: Saturday, September 10 |
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| CONNEX - Sponsor | Innovation Group | Thank you to CIECA member Innovation Group North America for being a Silver Sponsor of the CIECA CONNEX conference! The event will be held September 13-14 in St. Louis/St. Charles, MO. The event will include top industry speakers, networking opportunities with all industry segments, a Recycled Rides gifting by the National Auto Body Council and a tour of Hunter Engineering Company. Attendees can receive professional credit from the Automotive Management Institute (AMi). | Logo |
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WEEK 2: Saturday, September 10 |
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| CIECA - Speaker | Patrick Schmid | During the upcoming CIECA CONNEX Conference, Patrick Schmid, The Institutes RiskStream Collaborative, will talk blockchain and its applications for the collision industry. The event is taking place on September 13 & 14 in St. Louis, MO. | Graphic | ||||
Week 3: Sunday, September 11 |
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| CONNEX - Sponsor | Safelite AutoGlass | Thank you to CIECA member Safelite AutoGlass for being a Silver Sponsor of the CIECA CONNEX conference! The event will be held September 13-14 in St. Louis/St. Charles, MO. The event will include top industry speakers, networking opportunities with all industry segments, a Recycled Rides gifting by the National Auto Body Council and a tour of Hunter Engineering Company. Attendees can receive professional credit from the Automotive Management Institute (AMi). | Logo | ||||
WEEK 3: Sunday, September 11 |
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| CONNEX - Speakers | AI Panelists | During the upcoming CIECA CONNEX Conference, two artificial intelligence (AI) panel discussions will be held. Bill Brower, Solera; Abhijeet Gulati, Mitchell International, an Enlyte Company; and Jason Verlen, CCC Intelligent Solutions; will discuss "AI in the Digital Claims Environment." In addition, Raj Pofale, Claim Genius; Jonathan Pyle, Dents.co; and James Spears, Tractable; will talk about "Enabling Integration" and the new CIECA AI Committee. The event is taking place on September 13 & 14 in St. Louis, MO. | Photos/Graphic | ||||
Week 3: Monday, September 12 |
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| CONNEX - Sponsor | FindPigtails.com | Thank you to FindPigtails.com for being a Gold Sponsor of the CIECA CONNEX conference! The event is taking place September 13-14 in St. Louis/St. Charles, MO. The conference will include top industry speakers, networking opportunities with all industry segments, a Recycled Rides gifting by the National Auto Body Council and a tour of Hunter Engineering Company. Attendees can receive professional credit from the Automotive Management Institute (AMi). | Logo | ||||
Week 3: Monday, September 12 |
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| CONNEX | Event | Thank you to Enterprise volunteers for helping with CIECA CONNEX Conference registration today. L to R: Paulette Reed, CIECA's technical project manager, and Mary Larner, Katherine King and Kim DeVallance Caron from Enterprise. Event presentations kick off tomorrow at the Embassy Suites in St. Charles/Louis, MO. | Photos |
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Week 3: Monday, September 12 |
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| CONNEX Conference | Welcome attendees | Welcome to CIECA CONNEX Conference attendees who traveled from across the country to hear top industry speakers, network with all industry segments and discuss the next generation of CIECA API Standards (CAPIS). The event is taking place in St. Charles/St. Louis, MO this year. Frank Phillips, Rivian; board member Mark Helvenston, IAA; Jake Rodenroth, Lucid Motors; Jeff Wildman, MBA, and Braxton Ewing, BASF, board member Richard Palmer Jr., ComputerLogic; Diane Miller and Donald Miller, Auto Web Tuners; past-chair Kim DeVallance Caron, Enterprise; Pete Tagliapietra, DataTouch; David Laymon and Michael Burke, Würth Group, David Novin, PartsTrader LLC; and Russ Sims, Nationwide. | Photos |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Paul Barry | Paul Barry, CIECA's executive director, welcomed attendees to the CIECA CONNEX Conference today in St. Charles, MO. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Phil Martinez | CIECA Chair Phil Martinez, Mitchell International, welcomed everyone to the CIECA CONNEX Conference and thanked the sponsors, volunteers, organizers, and attendees. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Bill Garoutte | Bill Garoutte, president and CEO of the National Auto Body Council, welcomed CIECA CONNEX Conference attendees to the event this year. Bill is the emcee of the conference, which is taking place in St. Charles, MO, this week. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Greg Horn | Greg Horn, PartsTrader LLC, delivered the keynote address today during the CIECA CONNEX Conference. Greg gave an overview and analysis of industry trends. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Andy Boyd | Andy Boyd, 3M, talked about the connected body shop during the CIECA CONNEX Conference today in St. Charles, MO. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Attendees | Stakeholders from all industry stakeholders gathered at the CIECA CONNEX Conference today in St. Charles, MO. Thank you to the attendees, sponsors and volunteers who helped make this possible. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Greg Peeters | Greg Peeters, CAR Adas Solutions, shared information about ADAS/Calibration during the CIECA CONNEX Conference taking place in St. Charles, MO today. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Michael Anderson | During today's CIECA CONNEX Conference, in St. Charles, MO, Michael Anderson MBA, Guidewire Software, discussed the digital claims environment. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Gold Sponsors | Thank you to the Gold Sponsors of the CIECA CONNEX Conference for making the event possible: Enterprise, FindPigtails.com, IAA and Solera. | Graphic with logos |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | AI panel | During today's CIECA CONNEX Conference, representatives from the three information providers took part in a panel discussion about AI in the digital claims environment. L to R: CIECA Executive Director Paul Barry, who moderated the panel; Abhijeet Gulati, Mitchell International; Jason Verlen, CCC Intelligent Solutions; and Bill Brower, MBA, Solera, Inc. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | OEM EV Panel | A special panel discussion was held today at the CIECA CONNEX Conference featuring three OEM representatives discussing the lifecycle of an EV. L to R: CIECA Executive Director and Moderator Paul Barry; Jake Rodenroth, Lucid Motors; Frank Phillips, Rivian, and Mark Allen, Audi of America. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Ryan Taylor | Ryan Taylor, BodyShop Booster and AMP Bureau, talked about bridging the digital silos in the collision industry during the CIECA CONNEX Conference today. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Rebecca Fecteau | Rebecca Fecteau, BASF, shared information about 3D printing and how it's being used in the automotive industry during the CIECA CONNEX Conference. She also shared actual parts that were printed. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Jake Rodenroth | During the CIECA CONNEX Conference today, Jake Rodenroth, Lucid Motors, gave a demonstration of how augmented reality is being used in the collision industry. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | Pete Tagliapietra | Pete Tagliapietra, DataTouch, talked about data privacy and security during the CIECA CONNEX Conference today. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | James Palmer | James Palmer, Innovation Group North America, provided insight today during the CIECA CONNEX Conference focused on managing customer expectations in a digital world. | Photo |
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Week 3: Tuesday, September 13 |
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| CONNEX Conference | NABC Recycled Rides | Following the CIECA CONNEX Conference presentations today, a National Auto Body Council Recycled Rides gifting was held. Bill Garoutte, NABC's president and CEO (fourth from left), announced that the vehicle was donated by Allstate, and repaired by Caliber Collision, both of which are CIECA member companies. Missouri Veterans Endeavor, the charity partner, chose Chevy Harris to receive the 2021 KIA Soul. Thank you to CIECA board member Chad Sulkala, from Allstate (on left in top photo) for arranging the vehicle. CIECA Executive Director Paul Barry is pictured on right. | Photos |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Paul Barry | Paul Barry, CIECA's executive director, welcomed attendees to day two of the CONNEX Conference being held in St. Charles, MO today. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Patrick Schmid | During the second day of the CIECA CONNEX Conference, Patrick Schmid, The Institutes RiskStream Collaborative, discussed blockchain and its applications for the collision industry. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Molly Mahoney and John Helterbrand | Molly Mahoney and John Helterbrand from Collision Engineering shared information during today's CIECA CONNEX Conference about the Collision Engineering Program and the need for standardized training for the industry. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Jonathan Pyle, Raj Pofale, Jimmy Spears | On the second day of the CIECA CONNEX Conference, Executive Director Paul Barry moderated an additional artificial intelligence panel focused on enabling AI integration. L to R: Paul Barry, Jonathan Pyle, Dents.co; Raj Pofale, Claim Genius; and James Spears, MAL, MSPM, AIC, AAM, AIS, Tractable. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Ryan Mandell | Ryan Mandell, Mitchell International, talked about the impact of electrification on the industry during the CIECA CONNEX Conference today. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Annual Meeting | Paulette Reed, CIECA's technical project manager, gave an overview of CIECA's Committees during the open annual meeting being held today in St. Charles, MO. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Annual Meeting | Mark Allen (left), Audi Club North America, and Phil Martinez, Mitchell International, gave an update on the CIECA Emerging Technologies Committee during the open annual meeting being held today in St. Charles, MO. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Dan Webster | During the open annual meeting being held today in St. Charles, MO, Dan Webster, Enlyte, gave an update about the Architecture Committee and the new CIECA API Standards (CAPIS) being developed. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Mike Hastings | During CIECA's open annual meeting being held today in St. Charles, MO, Mike Hastings, Car-Part.com, discussed the tools being used to create CIECA's API Standards (CAPIS). | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Andy Bober | During CIECA's open annual meeting being held today in St. Charles, MO, Andrew Bober, Entegral, talked about the build process being used with the new CIECA's API Standards (CAPIS). | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Phil Martinez and Kim DeVallance near sponsor banner | Thank you to all of the Gold & Silver sponsors of the CIECA CONNEX Conference! Pictured below are CIECA Chair Phil Martinez, Mitchell International, and Kim DeVallance Caron, Enterprise. Gold: Enterprise, FindPigtails.com, IAA and Solera. Silver: Allstate, Automotive Recyclers Association (ARA), Axalta, BASF, CCC Intelligent Solutions, Caliber Collision, Car-Part.com, Claim Genius, Comsearch, Inc., Innovation Group North America, LKQ Corporation, Mitchell International, Nexsyis Collision, Repairify, Safelite AutoGlass, and URG - United Recyclers Group. | Photo |
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Week 3: Wednesday, September 14 |
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| CONNEX Conference | Hunter Engineering Company Tour | Thank you to Tom Settle and the team at Hunter Engineering Company for the incredible tour today! Many of the CIECA CONNEX Conference attendees had the opportunity to see the Bridgeton, MO facility today and learn more about ADAS and calibration. | Photo |
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Week 3: Thursday, September 15 |
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| CONNEX Conference | Emcee | Thanks so much to Bill Garoutte, president and CEO of the National Auto Body Council, for the amazing job he always does as the CIECA CONNEX Conference emcee! L to R: Paul Barry, CIECA's executive director, and Bill Garoutte. | Photo |
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Week 3: Thursday, September 15 |
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| CONNEX Conference | Staff | CIECA sincerely thanks all of the sponsors, attendees and volunteers for helping to make this a successful CIECA CONNEX Conference this year! L to R: Paulette Reed, technical project manager, Stacey Phillips, marketing director, and Paul Barry, executive director. | Photo |
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Week 3: Thursday, September 15 |
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| CIECA News | Annual Meeting | Paul Barry, CIECA's executive director, led CIECA's board of trustees meeting today in St. Charles/St. Louis, MO. During the meeting, board members discussed the future goals of the organization. | Photo |
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Week 3: Thursday, September 15 |
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| CIECA News | Board of Trustees meeting | Thank you to CIECA's Board of Trustees for volunteering your time to support CIECA and help facilitate the creation of standards for the collision industry. Board members met in person and online today in St. Charles/St. Louis, MO. L to r: Chad Sulkala, MBA, Allstate; Mark Fincher, CCC Intelligent Solutions; Alan Hemmi, Caliber Collision; Russ Sims, Nationwide; Past Chair Jeff Schroder, Car-Part.com; Mark Helvenston, IAA; Chair Phil Martinez, Mitchell International; Ed Mondragon, CPCU, State Farm; Past Chair Kim DeVallance Caron, Enterprise; Dave Braun, Nexsyis Collision; Mike Marlowe, LKQ Corporation; Ken Eagleson, NuGen IT, Inc., an OEC Company; and Executive Director Paul Barry. Participating virtually: Vice Vice Chair Greg Best, California Casualty; Secretary Brady Bonner, Safelite AutoGlass; Richard Palmer Jr., ComputerLogic; and John Vito, Hertz. | Photo |
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Week 3: Thursday, September 15 |
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| CIECA News | CAPIS | Paulette Reed, CIECA's technical project manager, worked on the new CIECA Open API Standards (CAPIS) today in St. Charles, MO, with Architecture Committee Chair Dan Webster (middle), Mitchell International, and Mike Hastings, Car-Part.com. |
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Week 3: Saturday, September 17 |
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| CIECA News | Cardinal’s Game | Thank you to CIECA Past Chair Kim DeVallance Caron and the Enterprise team for hosting a night at the Cardinal's game for board members and the Architecture Committee following the CIECA CONNEX Conference in St. Louis/St. Charles, MO. CIECA Executive Director Paul Barry; Mike Hastings, Car-Part.com; Ken Eagleson, NuGen IT, Inc., an OEC Company; Mark Helvenston, IAA; Alan Hemmi, Caliber Collision; Katherine King, Enterprise; Mary Mahoney, Enterprise; Phil Martinez, Mitchell International; CIECA Technical Project Manager Paulette Reed; Jeff Schroder, Car-Part.com; Russ Sims, Nationwide; Kim Sorlien, Entegral; Chad Sulkala, MBA, Allstate; and Dan Webster, Enlyte. | Photos |
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Week 4: Wednesday, September 21 |
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| CONNEX Conference | Hunter Engineering Company Tour | Last week, CIECA CONNEX conference attendees had the opportunity to tour Hunter Engineering Company. Thank you again to Tom Settle and the Hunter team for the great tour! | Photo |
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Week 4: Thursday, September 22 |
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| Industry event | ITC | CIECA Past Chair Kim DeVallance Caron, Enterprise, participated in a panel discussion moderated by CIECA Board of Trustees member Bill Brower, MBA, Solera, Inc., at the InsureTech Connect conference in Las Vegas this week. The panel, "Striking a Balance Between Digitizing and Humanizing the Claims Workflow," also included Ramon Lopez, Allcat Claims Service, and Natalie Kaschalk, Copart. | Photo |
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Week 4: Friday, September 23 |
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| CONNEX Conference | Reception | It was great seeing CIECA members and collision industry stakeholders at the CIECA CONNEX Conference last week in Missouri. Thank you to all in attendance for your support of CIECA and the industry! Photo 1, L to R: Chris Hall, Jim Puskas and Kyle Medeiros, Entegral; Bill Garoutte, National Auto Body Council; Rebecca Fecteau, BASF; and Laurie Lewis and Jason Norman, Enterprise. | Photos |
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Week 5: Tuesday, September 27 | Website | Press Release | CIECA News | Referral Committee Forms | CIECA is forming a Referral Committee to create a new workflow for the referral process in the collision industry. The committee will be chaired by Kim DeVallance Caron, Product Portfolio Director for Enterprise Holdings and a CIECA past chair. All industry stakeholders are invited to join. “The committee’s objective is to improve customer service in the inspection and repair process by developing and maintaining messaging standards aimed at automating vehicle referral activities, which will create efficiencies for all industry stakeholders,” said Paulette Reed, CIECA’s technical project manager. | Photo | |||||
Week 5: Wednesday, September 29 | Website | Press Release | CIECAST Technical Webinar | 2022R2/CAPIS | Join us for the next CIECAST Technical Series webinar on Thursday, October 20. Paulette Reed, CIECA's technical project manager, will discuss the updates made to the second standards release of the year, the 2022R2, which will be available to members on October 19. | Photo | https://register.gotowebinar.com/register/5004117536876226829?source=social | ||||
Week 5: Friday, September 30 | Website |
| CIECA News | Member BMS Spotlight article | Thank you to Jack Rozint, Senior Vice President, Repair Sales at Mitchell International, an Enlyte Company, for sharing information about the company's use of CIECA Standards. "CIECA standards have allowed for tremendous innovation in the collision industry over the past 25 years—from companies that range from very small to very large," said Rozint. "Mitchell is committed to providing advanced technology solutions that allow our customers to work more efficiently while giving them flexibility to access and use their data with other software and services. This would not be possible without standards like those that CIECA members developed and championed." | Logo | https://www.cieca.com/blogs/post/bms-member-spotlight-mitchell-international-an-enlyte-company | ||||
Week 5: Friday, September 30 |
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| CIECA Standard Q3 Newsletter | CIECA CONNEX Conference article and Member BMS Spotlight article |
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