March 2022 - Marketing Communication Plan
- Stacey Phillips
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WEEK 1: Tuesday, March 1 | Website | Press Release | CIECAST - March | Announcement | Please join us for the March 24th CIECAST Webinar: "Using Technology to Communicate Effectively With Customers." Dean Fisher, Driven Brands, and Jim Keller, 1Collision, will talk about current business challenges and how technology allows their shops to communicate effectively with customers and trading partners. | Photos |
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WEEK 1: Thursday, March 3 |
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| Members' Bulletin | Parts & Materials Procurement Messages | CIECA’s Emerging Technologies Committee, co-chaired by Gene Lopez and Frank Terlep, recently looked into the supply chain issues that are currently impacting the collision industry. After a comprehensive review, we are pleased to report that CIECA Standards fully support Parts and Materials Procurement, with all the necessary data elements and codes necessary for the development of API and web service integrations. | Graphic | paulette@cieca.com | |||
WEEK 1: Friday, March 3/4 |
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| CONNEX | Save the Date | Save the date for CIECA's annual CONNEX conference being held in St. Louis, MO, September 13-14, 2022. Following the conference, there will be a tour at Hunter Engineering Company Corporate. | Graphic | ||||
WEEK 2: Tuesday, March 8 |
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| CIECAST | Reminder | Learn about "Using Technology to Communicate Effectively With Customers" during the March 24 CIECAST Webinar. Dean Fisher, Driven Brands, and Jim Keller, 1Collision, will talk about current business challenges and how technology allows their shops to communicate effectively with customers and trading partners. | Photos |
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WEEK 2: Tuesday, March 8 |
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| Industry Support | International Women’s Day | On International Women's Day, CIECA wants to thank all of the amazing women in the collision industry for your hard work and support! | Graphic | Shared from WIN post | |||
WEEK 2: Thursday, March 10 | Website |
| CIECA News | New Member Announcement | Welcome to new member Dents.co! “We believe standards are important for the industry because they promote the ability for businesses to utilize their data," said owner Jonathan Pyle. "Harnessing this data, shops can provide greater customer service, get repairs done quickly, and most importantly, ensure repairs are done safely and correctly for the customer." | Logo | https://www.cieca.com/blogs/post/new-member-dents.co-joins-cieca
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WEEK 3: Monday, March 14 |
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| CIECA Education | Board of Trustees - Roy Schnepper | Meet CIECA Board of Trustees member Roy Schnepper, Automotive Service Association and Butler's Collision Inc. | Photo | ||||
WEEK 3: Tuesday, March 15 | Website |
| CIECA News | New Member Announcement | Welcome to new member AMP Bureau! “We joined CIECA to ensure our data standards match with the other systems in the marketplace,” said Ryan Taylor, president of AMP Bureau. “CIECA Standards are an easy way to align everybody and get them on the same highway rather than everyone taking backroads to get to the same destination." | Logo | https://www.cieca.com/blogs/post/new-member-amp-bureau-joins-cieca | ||||
WEEK 4: Monday, March 21 |
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| CIECAST - March | Reminder 2 | Wondering how to contain costs & improve communication with customers while technological innovations are driving up prices? Please join us for the next CIECAST Webinar on Thursday, March 24 at 11 am PST/1 pm CST/2 pm EST. Dean Fisher, Driven Brands, & Jim Keller, 1Collision, will share insight about the current challenges facing the collision industry and how technology is playing a role. | Graphic | https://register.gotowebinar.com/register/6955744074554482958?source=pressrelease
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WEEK 4: Thursday, March 24 |
| Press Release | CONNEX Conference | Registration Opens | CIECA's 14th annual conference, CONNEX 2022, will be held at the Embassy Suites by Hilton St. Louis St. Charles in MO, September 13-14. The event will include a full lineup of business and technical speakers, networking opportunities and a vehicle gifting as part of the National Auto Body Council Recycled Rides® program. One of the event’s highlights will be a tour of Hunter Engineering Company Corporate's ADAS and calibration center. | Graphic | |||||
WEEK 4: Friday, March 25 |
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| CIECAST - March | Video | Thank you to Dean Fisher, Driven Brands, and Jim Keller, 1Collision, for sharing their insight about the collision industry during yesterday's CIECAST webinar. If you missed the presentation, the recording is below. | Link | CIECAST March 2022 Using Technology to Communicate Effectively with Customers | |||
Week 5: Monday, March 28 |
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| Education | Article | What Are Standards and Why They Are Important |
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WEEK 5: Tuesday, March 29 | Website | Press Release | Technical CIECAST - April | Announcement | CIECA's first standards release of the year, the 2022R1, will be available to CIECA members on April 20, 2022. Paulette Reed, CIECA's business analyst/technical project coordinator, will share information about the release during a CIECAST webinar on Thursday, April 28, at 11 am PST/1 pm CST/2 pm EST. Dan Webster, Mitchell International, will give an update about CIECA’s API Standards (CAPIS) initiative and Andrew Bober, Entegral, and Mike Hastings, Car-Part.com, will talk about the technical tools being utilized. In addition, Paul Barry, CIECA's executive director, will discuss CIECA's Simplified standards project. | Photos | |||||
WEEK 5: Wednesday, March 30 |
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| CONNEX | Sponsorship | Learn about Gold & Silver sponsorship of the CIECA CONNEX Conference, taking place in St. Louis, MO, September 13-14. What makes CONNEX unique from other industry conferences? The annual event is an excellent opportunity to meet and network with business and technical leaders from all segments of the collision industry. CIECA's mission is e-commerce. We are an IT organization with a strong business focus. | Graphic | ||||
Week 5: Thursday, March 31 |
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| Q1 Newsletter |
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Week 5: Thursday, March 28/31 |
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| BMS Member Spotlight Article | Axalta | Thank you to Bob Kast, Logan Macpherson and Heidi Stilwell for sharing information about Axalta Automotive Refinish's use of CIECA Standards. "Data standards provide common ground between different systems that share similar customers, interests and data points," said Kast. "Using a common data definition allows collision centers and their business partners to seamlessly utilize data between systems to achieve their business objectives." | Logo | ||||
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