January 2022 - Marketing Communication Plan
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WEEK 1: Tuesday, January 4 | Website |
| CIECA News | 2022 Committee Meetings Kickoff | Join us for CIECA's 2022 Committee Meetings Kickoff! As CIECA begins creating CIECA API Standards—the next generation of industry standards—we need your input. Members and interested parties are encouraged to attend any of the upcoming meetings to provide feedback and get involved. | Graphic | Dates of meetings: https://www.cieca.com/blogs/post/cieca-2022-committee-meetings-kickoff RSVP: paulette@cieca.com | ||||
WEEK 1: Thursday, January 6 | Website | Press Release | CIECAST - January | Announcement | The next CIECAST webinar is scheduled for Thursday, January 27 at 11 am PST/1 pm CST/ 2 pm EST: “2022 and the New Norm in the Collision Industry.” The one-hour webinar will feature Susanna Gotsch, senior director, industry analyst, for CCC Intelligent Solutions. Gotsch will discuss the changes that have impacted the collision industry since the pandemic and what they may mean in 2022 and beyond. | Photo | https://register.gotowebinar.com/register/5677386984358119949?source=website | ||||
WEEK 2: Tuesday, January 11 |
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| CIECA News | 2022 Committee Meetings Kickoff Reminder | CIECA's 2022 Committee Meetings will kick off tomorrow. Please join us for any of the meetings and help us create the next generation of industry standards. Members and interested parties are encouraged to attend. | Graphic | Dates of meetings: https://www.cieca.com/blogs/post/cieca-2022-committee-meetings-kickoff RSVP: paulette@cieca.com | ||||
Week 2: Wednesday, January 12 |
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| CIECA News | Enterprise BMS Implementation | Thank you to Joe Rector, VP of Entegral, for sharing information about the company’s use of CIECA Standards. "Enterprise, as a founding member of CIECA, uses the BMS standards developed by the organization to make integrations with our trading partners, sponsors and customers easier and more efficient to implement and support," he said. | Logo | ||||
WEEK 2: Friday, January 14 |
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| CIECAST - January | Reminder | Susanna Gotsch, CCC Intelligent Solutions, will talk about the new norm in the collision industry during the next CIECAST webinar. Please join us on Thursday, January 27 at 11 am PST/1 pm CST/ 2 pm EST and find out what to expect in 2022 and the future as a result of the changes that have taken place in the collision industry since the pandemic. | Photo | CIECAST December 2021 ADAS Trends
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Week 3: Tuesday, January 18 | Website |
| New Member | DCR Systems | Michael Giarrizzo Jr and Cheryl Boswell of DCR Systems said they recognize the importance of standards for the industry. “They create a baseline for the way things are done,” said Giarrizzo. “CIECA Standards help us have a connected industry.” | Logo | https://www.cieca.com/blogs/post/new-member-dcr-systems-joins-cieca
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Week 3: Wednesday, January 19 |
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| CIECA News | OEM Roundtable presentation | During today's OEM Collision Repair Roundtable, Inc. meeting, Paul Barry, CIECA's executive director, and Paulette Reed, CIECA's technical project manager, shared information about CIECA. Thank you to Chris Caris and the members of the roundtable for the opportunity to present. | Photos |
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Week 3: Wednesday, January 19 |
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| CIECA News | CIECA Board of Trustees meeting | CIECA held its Board of Trustees meeting today both in person and virtually. Thank you to the board and alternates for your support of CIECA and the industry. | Screenshot |
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Week 3: Thursday, January 20 |
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| Industry Event | CIC | Darrell Amberson, chairman of the Collision Industry Conference (CIC), an active CIECA committee member, and president of operations of LaMettry's Collision®, Glass and More, welcomed attendees to the CIC event being held today in Phoenix Arizona. | Photo |
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Week 3: Thursday, January 20 |
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| Industry Event | CIC | During the Collision Industry Conference (CIC) today in Phoenix, AZ, Frank Terlep, Auto Techcelerators, LLC. and an active CIECA member; Jake Rodenroth, Lucid Motors; and Michael LoPrete, MBA, MS, Plastfix; talked about augmented and virtual reality in the collision industry. | Photo |
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Week 3: Thursday, January 20 |
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| Industry Event | CIC | An estimating presentation was led by Danny Gredinberg, administrator of the The Database Enhancement Gateway, at today's Collision Industry Conference (CIC). Panelists included L to R: Jerry Gastineau, Mitchell International, an Enlyte Company, and Rich Oleary, Fix Auto USA, both CIECA member companies; and Steven Krieps. | Photo |
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Week 3: Thursday, January 20 |
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| Industry Event | CIC | Chuck Olsen, AirPro Diagnostics and an active CIECA member, talked about secure gateway modules and methods at the Collision Industry Conference (CIC) today. | Photo |
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Week 3: Thursday, January 20 |
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| Industry Event | CIC | Greg Peeters, Car ADAS, talked about ADAS & calibration developing technology during the Collision Industry Conference today. Bob Augustine, Opus IVS - US, then led an Emerging Technologies panel discussion. Both companies are CIECA members. | Photo |
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Week 3: Thursday, January 20 |
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| Industry Event | CIC | Sandy Blalock, Automotive Recyclers Association (ARA), and Dan Risley (seated), CCC Intelligent Solutions, talked about total losses and the impact to the collision industry as part of the Industry Relations Committee update at the Collision Industry Conference today. Both companies are CIECA members. The Industry Relations Committee is co-chaired by Jim Keller (behind podium), 1Collision. | Photo |
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Week 3: Thursday, January 20 |
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| Industry Event | CIC | Dan Risley, CCC Intelligent Solutions, and Trent Tinsley, Entegral, both CIECA member companies, talked about the vehicle VIN number during the Collision Industry Conference (CIC) today. The co-chairs of the CIC Vehicle Data Access, Privacy & Security Committee shared information about who is accessing the VIN and how they are using it. | Photo |
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Week 4: Tuesday, January 25 |
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| CIECAST - January | Reminder | During the CIECAST webinar this Thursday, January 27th, Susanna Gotsch, CCC Intelligent Solutions, will talk about the new norm in the collision industry. Please join us at 11 am PST/1 pm CST/ 2 pm EST and find out what to expect in 2022 and the future as a result of the changes that have taken place in the collision industry since the pandemic. | Photo | https://register.gotowebinar.com/register/5677386984358119949?source=website | ||||
Week 4: Thursday, January 27 |
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| CIECA News | Committee Kick-Off Meetings | Over the last two weeks, CIECA has held its 2022 committee kick-off meetings, hosted by Paulette Reed, CIECA's technical project manager. During the meetings, committee members and interested parties talked about the future of CIECA, reviewed business use documentation, discussed the pain points of BMS and the new Open API Standards initiative. | Screenshot |
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Week 4: Thursday, January 27 |
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| CIECAST - January | Video | Thank you to Susanna Gotsch, CCC Intelligent Solutions, for presenting during the January 27th CIECAST webinar. If you missed the presentation, the replay is below. | Video link | ||||
Week 5: Monday, January 31 |
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| CIECAST - January | Article written by RDN | Thank you to David LaChance and Repairer Driven News for sharing information about the recent CIECAST webinar featuring Susanna Gotsch, CCC Intelligent Solutions. | Link | ||||
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