2020-09-02 Education Meeting notes

   CIECA 500 Westover Dr  #11617; Sanford,  NC  27330 

Date

Sep 2, 2020

Agenda

• Antitrust Statement Agreement & minutes approval

• CIECAST Timing 2 pm EST

• Video Design Survey Results

• CIECAst 2020/2021 Update

Meeting Minutes

• Thanks for attending the Charley farewell meeting.

• Antitrust agreed

• Meeting minutes accepted

• CIECAST timing

  • Do we keep the same days and time or move to 2pm est.

  • Everyone was good with 2pm est.

  • All existing meetings will remain same time, new meetings will be moved to 2pm est.

Open

• Review Video Design Survey results

  • We had 7 replies

  • Question 1: What is CIECA?

    • Elevator speech so it needs to be short, but enough information to get a point.

      • shorter and sweeter and more pointed the better it will be.

    • The ATM is a good analogy to finish up the questions.

    • Creating Standards is pretty much in everyone's response

    • Industry participants

    • Common Language to allow different systems to talk to each other.

    • Do we want to be known as CIECA or Full name ?

      • Mention it once Full Name, but then CIECA

    • CIECA team will work on joining all the responses and using an analogy

      • CIECA creates a common language; if some speak German and some English, CIECA is a standard language they can both understand.

  • Question 2: What is the Primary Purpose of Video?

    • Industry outreach is a similar response.

    • Last one on first page, Education and providing an understanding about the importance of standards from the past, today and tomorrow.

    • Importance of Standards and Importance of CIECA is the same. Who will impact the collision industry in the future.

    • Show people that need CIECA and how CIECA will help them.

    • This is for Non members

    • Point was made that the standards is not the most important part of CIECA, it's the sharing of information between groups that would be stuck in a silo if CIECA did not get them together.

      • Everyone agrees, Standards is not the most important but it is what we share after we are complete.

  • Question 3: Who is the Target Audience ?

    • We started this discussion in Question 2.

    • There are lots of people that have a need to use what we produce but they don’t know we are here or how we can help with that need.

    • There is overlap, of who

      • Think first video is who we are

      • Second video can be the benefit of membership

      • People can share in other platforms to give them an introduction that they never thought about before.

      • This is to initiate the unknown and second video will be selling

  • Question 4: What message do we want audience to take away?

    • Why standards are important and what we do.

    • Membership value, we don’t want people to think they are not big enough to join CIECA

      • reduced development cost

    • looking at the most frequent questions on the CIECA.com page and the answers gives us the video we need.

    • We want people to share CIECA with others.

  • Question 5 What Level should we provide?

    • Based on our discussion today, what do we think about these comments?

      • Where is this video going to live? Website homepage or is it email?

        • It is believed that this will be on the homepage.

        • We can email the information to share and be on social media.

        • Can be sent out as a press release and newsletter to get CIECA more exposure.

    • Technical people and Business levels are different, but this will be generic to cover all.

  • Question 6: Thoughts or ideas

    • Interesting 3 min.

  • Question 7 : What Type of video (animation, voiceover, speaker)

    • A few said voiceover, but more are looking for animation

    • Charley provided the animation videos

    • Paul is looking at animation

    • Animation helps keep people drawn into the video.

      • White Board animation seems to be a good tool to share information and connect everything together.

      • Does White Board animation have professional speaker.

      • We would like a few examples to bring to the committee

    • Synthetic animation, more avatar looking. Ginny will share information.

      • Cost was reduced from whiteboard

  • Summary: Short video 2-3 min overview.

  • Other language(s)

    • It would be easier to get a voiceover for another language with white boarding animation

Thank you everyone for sharing your feedback, the information was very helpful, we will meet again in 2 weeks.

Up Next

Action items

Decisions

1. CIECAST future meetings will be at 2pm Eastern time.

Participants

• @Stacey Phillips - Facilitator

• @Paulette Reed - Scribe

• Don Elliott

• Steve Betley

• Donald Porter

• @Paul Barry

• Kathy Goddard

• Ginny Whelan

• Kim DeVallance-Caron

Participants in the meetings are noted for your information.  If you have questions on the committee’s activities, please contact a recent attendee. Education Committee