Vehicle Damage & Imaging (VDI) Committee

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As participants in this meeting, we need to be mindful of the constraints of antitrust laws. There shall be no discussions of agreements or concerted actions that may restrain competition. This prohibition includes the exchange of information concerning individual prices, rates, coverages, market practices, claims settlement practices, or any other competitive aspect of an individual company’s operation. Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds.

Vehicle Damage and Imaging (VDI) Committee Membership

VDI Committee participation is open to both members of CIECA and Non members of CIECA.

Membership within VDI Committee is granted after attending two consecutive meetings and 50% of the scheduled meetings after membership is established.

Membership is granted to the individual, not an organization.  

All approval decisions are made openly and on a consensus basis.  Consensus requires that all views and objections be openly and honestly considered, and that a concerted effort be made toward resolution.  The group will agree collectively on recognizing different positions.


  • First SDC; developed estimate and assignment messages with Architecture Committee

  • Extends parts exchange, enabling replacement of an OE with recycled parts including assemblies

  • Creates towing messages

  • Tracks multiple claims in single claim folder

Scope & Objectives

The Vehicle Damage & Imaging Committee will focus on the potential and process of:

  • Determine the benefits to all industry segments

  • Provide industry definitions (including questions and answers) and process flows

  • Develop a standard format for data communications

  • Establishing relationships to existing data elements

  • Developing a business workflow and providing industry definitions for all entities involved in this process

  • Developing new message types, code lists and/or fields (as needed) to facilitate vehicle damage repair and valuation messages.

  • Integrating messages to include all aspects of the vehicle repair and valuation process to facilitate the vehicle’s repair or identification of a salvage vehicle.

  • Establishing Vehicle Damage & Imaging Implementation Guide(s)

  • Updating the BMS to support data elements and relationships from existing standards (e.g. EDI 124,272, 841, and 997, EMS 2.6)

Operating Guidelines

  • To incorporate all potential business entities in the business processes

  • To work with the group to respond to group goals and timelines

  • To provide an open working relationship with the Committee within the antitrust guidelines

  • To recognize existing standards and use those base standards to build the new standards and extend existing ones, using existing codes as well


The purpose of this committee is to define business information passing between parties as it relates to the collision repair and related industries.  We are asking for responses and feedback from the industry at-large relative to the work the committee has done to date, and to emphasize the importance of continued work in this area. 

The first objective will be to develop a single focus of the committee’s scope, objectives and goals.  It is evident that a framework has already begun that can drive future progress, and success will be dependent upon an expanded active participation. 

The Vehicle Damage & Imaging Committee (VDI) was created as a merger of two former CIECA committees: Estimate Management Standard (EMS) and Repair Facility. These committees were responsible for developing the predominant standards that are in use at the time of this committee’s inception: EMS 2.6 and the various vehicle damage EDI Implementation Guides. 

The existing industry standards for Vehicle Damage Appraisal Assignment and Estimate are in EDI and dBase format.  The next generation standard will allow all participants in the industry the capability to send and receive data in XML format. The Vehicle Damage & Imaging committee is chartered with developing and maintaining the next generation XML standards that will be used by the collision industry in the appraisal of and/or restoration of a vehicle that has incurred a loss.  All standards will be based on the BMS (Business Message Specification) developed by CIECA. 

This document will use the term appraisal to represent both to an estimate and an evaluation.  The same process will be used for PDR (Paintless Dent Repair) communication. 

In 2010, a new project request began development within VDI. The project title is New Claim Service and the scope is to develop the capability to relate claims handling by multiple industry segments.  The focus is to create the ability to support a superordinate or parent level message and/or message components. 


CIECA’s Vehicle Damage & Imaging Committee’s goal is to develop and maintain messaging standards and codes aimed at the appraisal and/or restoration of a vehicle that has incurred a loss.  This includes but is not limited to work requests, appraisals, images, and repair invoices.  

All business needs will be identified to enable the vehicle damage assignment and estimate process to move electronically between parties.  Having standards allows the resolution of issues during the vehicle repair process, allows for accurate and timely transfer of funds, and reduces the need for multiple personal contacts.  

Consumers demand a more timely and efficient process, and setting standards is the first step toward this goal.

Industry Segments

VDI Provider

Damage Appraisers

Repair Facility

Insurance Company

Information Technology Providers

Data Recipients

Glass Installers

Glass Suppliers

Paint Vendors

Sublet Repair Vendors

For a complete list of CIECA’s identified Industry Segments and definitions; please visit

CIECA Message(s):

Assignment Services (Assignment, Reassignment, Assignment Changes, Assignment Cancel for Vehicle damage, specialty vehicle damage, Motorcycle damage, property damage (glass), and towing)

Estimate Services details of needed repair or damage estimate, including parts and dollars. (Vehicle Damage Estimate, Vehicle Damage Photo Estimate, Vehicle Damage Changing Part Type and Assembly, Property Damage Estimate (Glass), Phot estimate (vehicle Damage Photo estimate add, scheduling and next steps)

*Trucks, Farm Equipment, Boats, Specialty Vehicles; all have Vehicle Info / Vehicle Description aggregates and elements to define them clearly
*Motorcycle estimates differ from vehicle damage estimates primarily by the Line Item Category as motorcycles have their own Line Item Motorcycle Category code list

Invoice, Statement and Remittance Services to exchange the billing messages, invoices and the remittance messages (Invoice and Remittance)

Claims Services designed to manage and coordinate coverage for all claims resulting from a single accident, relation all the information to one electronic high level claim folder. (Claim Save Request)

Meet the team

If you have questions on the committee’s activities, please contact a recent attendee.  If there is no date in column 1, they have not participated.

Chair(s):      Phil Martinez



Industry Segment

Last Attended

Dan Webster



9/2020 (via email)

Don Porter

United Recyclers Group



Ed Mondragon

State Farm Insurance


New Member

Eric Brittain




Ginny Whelan

Automotive Recyclers Association



Greg Johnson

State Farm Insurance



Jeff Mueller



Jeff Schroder



Jim Townsend

Dent Wizard International



John H. Larson

Allstate Insurance



Joseph Hearn

Advanced Remarketing Services



Ken Seske




Mike Hastings



Paul Barry


Data Standards


Paulette Reed


Data Standards


Phil Martinez




Raj Pofale

Claim Genius



Richard Trevino

Verisk Insurance Solutions



Sandy Blalock

Automotive Recyclers Association



Scott Speckman




Stacey Phillips


Data Standards


Susan Holman

Allstate Insurance