Public Page
2020-06-25 Meeting notes
- Paul Barry
Date
Jun 25, 2020
Participants
@Paul Barry@Stacey Phillips @Ed Weidmann (Unlicensed) @Charles Quirt (Unlicensed) Petra Schroder, Kelly Lawlor, Steve Betley, Chad Sukula, Rick Palmer
Discussion topics
Time | Item | Presenter | Notes |
|---|---|---|---|
11:00 | Antitrust | @Charles Quirt (Unlicensed) |
|
| CIECE Video | @Stacey Phillips @Ed Weidmann (Unlicensed) | Ed shared the decision by the Board to develop a new Intro to CIECA video that can be used by potential members to better understand how CIECA can help them. |
SCRS Advertisement | @Paul Barry | Paul shared a rough draft of an advertisement for SCRS that features a process flow of a vehicle through the various elements of the collision industry. The group discussed suggestions for improvement. Overall the group liked the direction and Paul will work to improve the look & feel. | |
| Revenue Committee | @Stacey Phillips | Discussion of the efforts of the Revenue Committee and how the Marketing Committee can be involved. Discussion of offering companies the option to sponsor CIECASTs. This would be just a virtual ‘table sponsor’ and not an advertisement for their product or a product demo. |
| Newsletter | @Stacey Phillips | Discussion of the benefits of a newsletter and how we see it being presented |
| Website Usage | @Stacey Phillips | Google Analytics shows that the site is getting increased usage following the site redesign. |
| Marketing & Communication Strategy | @Stacey Phillips | We are developing a communication strategy and content for the website that we can cycle through on a periodic basis. The group agreed there is value in rotating content since many site visitors may not have a chance to see all of it each time they visit. |