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🔓 Public Page

      
   CIECA 500 Westover Dr  #11617; Sanford,  NC  27330 

Date

ANTITRUST STATEMENT

As participants in this meeting, we need to be mindful of the constraints of antitrust laws. There shall be no discussions of agreements or concerted actions that may restrain competition. This prohibition includes the exchange of information concerning individual prices, rates, coverages, market practices, claims settlement practices, or any other competitive aspect of an individual company’s operation. Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds.

Agenda

  • Antitrust Statement and approval of minutes

  • New social media photo/graphic

  • SCRS Ad 2022

  • CONNEX

    • Graphic

    • Location

  • Marketing Strategic Plan

    • Onboarding, Member, Board and Committee Engagement

Meeting Minutes

  • The antitrust agreement was read and the minutes were approved.

  • New social media photo/graphic

    • Melissa suggested using a compelling photo from a recent event.

    • Rick liked the photo of the car on the CIECA homepage.

    • Melissa also liked the photo oof the ADAS icons on the CIECA homepage.

  • SCRS Ad 2022

    • We talked about some ideas to update/change the SCRS ad that was designed for 2021. Rick though the ad was effective and could still be used in 2022. We talked about updating the graphic so it ties in to the new CIECA explainer video. Both Rick and Melissa were in agreement. Melissa suggested adding a “What is CIECA” caption to the new ad and having it link directly to the video. We could even create a whatiscieca.com URL where we could house the video. Paul mentioned we have a Vimeo account we could also use.

  • Other Suggestions

    • Melissa asked how we were going to publicize the award winners being announced during the Red Carpet Awards Breakfast at SEMA 2021. She suggested diversifying the awards in the future and co-branding/partnering with another organization to give away a new award, such as with WIN. Paul said there was nothing in CIECA’s bylaws that would prohibit us from doing that. The committee liked the idea.

Great meeting! (smile)

Up Next

  • Antitrust Agreement and Meeting minutes acceptance

Action items

  •  

Decisions

Participants

Participants in the meetings are noted for your information.  If you have questions on the committee’s activities, please contact a recent attendee.

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