IT Analyst / Developer Persona

Persona name: IT Guy

Persona role: IT Analyst / Developer

Job description: Works in the IT department of a company involved in the collision repair industry. Currently working on a project to integrate their systems with others in the industry.

Company

Company name	MidCo Insurance
Company size	$250 M
Industry	Insurance

Personal quote

Personal quote
Why build it if someone has already figured out how to?
Biography
Well respected developer who often is assigned projects to manage on their own. Responsible for assessing the business problem and developing the best solution. Works for a IT Team Manager who reports to a Director who reports to the CIO.
Professional goals	Motivators
Wants to be a team leader within 2 years	Likes to deliver effective, innovative solutions quickly and surprise the business with a quick win.
Challenges	Sources of information
Needs to sell the value of CIECA up through 3 layers of management. Department budget is very tight. CIO doesn’t understand why the IT department should be paying for an industry association fee that she believes the Claims department should be paying for.	Heard about CIECA from the vendor they are working with. Vendor suggests MidCo join CIECA to save a lot of time and money on the project.