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January 2025 - Marketing Communication Plan

January 2025 - Marketing Communication Plan

January: LinkedIn: 2,325 FB: 709 likes • 984 followers)

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WEEK 2: Tuesday, January 7

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CIECA News

New member: All Clear

Welcome to new CIECA member All Clear Diagnostics and Calibration! Founded in 2019, the company focuses on advanced driver-assistance systems (ADAS) and automotive repairs to ensure the safety and reliability of vehicles on the road.

“Our CIECA membership allows us to meet customers’ needs more effectively while enhancing the services we provide,” said Coy S., All Clear’s director of quality assurance.

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https://www.cieca.com/blogs/post/new-member-all-clear

 

 

 

 

WEEK 3: Tuesday, January 14

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CIECA Webinar - February

Announcement

Join us on February 6 during the next CIECA Webinar, featuring Greg Horn, Chief Industry Relations Officer for PartsTrader LLC. During the one-hour presentation, "Collision Industry Update: What You Need to Know," Horn will explore how recent changes and future technology trends will impact the collision industry. All collision industry stakeholders, including CIECA members and non-members, are invited to attend the presentation.

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https://www.cieca.com/MEETINGS-EVENTS/ciecast-webinars

 

 

 

 

WEEK 4: Wednesday, January 22

 

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Industry Event

SCRS Open Board Meeting

The Society of Collision Repair Specialists (SCRS), a CIECA member organization, held its open board meeting yesterday in Palm Springs, CA. During the meeting, SCRS Executive Director Aaron Schulenburg and the board gave an update about the organization and its initiatives.

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WEEK 4: Wednesday, January 22

 

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Industry Event

CIF Cocktails for a Cause

Many members and Board of Trustees attended the CIF - COLLISION INDUSTRY FOUNDATION Cocktails for a Cause event last night night in Palm Springs, CA. CIF has allocated funds for those in the collision industry who have been impacted by the California wildfires. If you know someone who was affected, visit: https://lnkd.in/dvFKMht

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WEEK 4: Wednesday, January 22

 

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Industry Event

CIC

Dan Risley, CCC Intelligent Solutions and Chairman of the Collision Industry Conference (CIC), welcomed attendees to today's meeting, which is taking place in Palm Springs, CA.

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WEEK 4: Wednesday, January 22

 

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Industry Event

CIC

Jordan Hendler, Collision Industry Conference (CIC) administrator, gave an update about industry engagement and marketing during the CIC meeting today in Palm Springs, CA.

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WEEK 4: Wednesday, January 22

 

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Industry Event

CIC

During today's Collision Industry Conference (CIC), in Palm Springs, CA, Jeff Peevy, @I-CAReducation , gave a special presentation focused on the "empty chair" and the importance of ensuring a safe and proper repair for the consumer.

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Week 4: Wednesday, January 22

 

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Industry Event

CIC

The Collision Industry Conference (CIC) Parts & Materials Committee held a panel discussion today during the meeting in Palm Springs, CA. Panelists discussed air quality management district amendments to low-VOC refinish regulations. SCRS - Society of Collision Repair Specialists. The committee is co-chaired by Aaron Schulenburg, SCRS - Society of Collision Repair Specialists, a CIECA member organization, and Jeff Wildman, BASF, a CIECA member company.

Panelists L to R: Jason Scharton, 3M, a CIECA member company; Heather Farr, AQMD; Gene Lopez, AMAM, Seidner's Collision Centers, an active CIECA committee member; Wildman and Schulenburg.

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WEEK 4: Wednesday, January 22

 

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Industry Event

CIC

During the Collision Industry Conference (CIC) today, in Palm Springs, CA, the OEM Industry Relations Committee held a panel discussion focused on OEM certifications. It was moderated by Elizabeth Stein and Erin Solis from Certified Collision Group, a CIECA member company. Panelists included Kenneth Park, Volvo Group; Kelley Doherty, General Motors; and Christian Ruecker, DEKRA, a CIECA member company.

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WEEK 4: Wednesday, January 22

 

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Industry Event

CIC

Information was shared today during the Collision Industry Conference (CIC) Emerging Technologies Committee update about ADAS safety standards and modified vehicles. The committee is co-chaired by Chuck Olsen, AirPro Diagnostics, and Greg Peeters, Car ADAS Solutions. Both are CIECA member companies.

L to R: Olsen; Andy Tylka, TAG Auto Group; Jason "Buck" Zeise, Accelerated Vehicle Technology; Mike Muller, SEMA Garage Detroit; James Rodis, OEM Calibrations; and Peeters.

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WEEK 4: Wednesday, January 22

 

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Industry Event

CIC

During the Collision Industry Conference (CIC) today in Palm Springs, CA, Paul Barry, CIECA's executive director, gave an update about CIECA API Standards (CAPIS0 and the impact to the collision industry.

"CIECA was created to develop standards for the exchange of data across the collision ecosystem and support every major workflow," Barry explained.

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WEEK 4: Wednesday, January 22

 

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Industry Event

CIC

Trent Tinsley, Entegral, and co-chair of the Data Access, Privacy & Security Committee, gave an update on data legislation and litigation during today's meeting in Palm Springs, CA. Entegral is a CIECA member company.

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WEEK 4: Thursday, January 23

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CIECA Webinar - February

Reminder

Join us on February 6 during the next CIECA Webinar, featuring Greg Horn, Chief Industry Relations Officer for PartsTrader LLC. During the one-hour presentation, "Collision Industry Update: What You Need to Know," Horn will explore how recent changes and future technology trends will impact the collision industry. All collision industry stakeholders, including CIECA members and non-members, are invited to attend the presentation.

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https://www.cieca.com/MEETINGS-EVENTS/ciecast-webinars

 

 

 

 

WEEK 4: Thursday, January 23

 

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CIECA News

Board Meeting

CIECA's Board of Trustees met today in Palm Springs, CA, to discuss CIECA API Standards (CAPIS) and upcoming initiatives.

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WEEK 4: Thursday, January 23

 

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CIECA News

Board Meeting

At today's CIECA Board of Trustees meeting, in Palm Springs, CA, Brady Bonner, Vice President of Client Sales and Support for Safelite Solutions, was named the 2025 Chair.

Bonner (left) is pictured with Past Chair Ashley Denison, Caliber Collision, and Paul Barry, CIECA's executive director.

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WEEK 4: Thursday, January 23

 

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CIECA News

Board Meeting

Thank you to CIECA's Board of Trustees for your support of the organization and meeting today to discuss 2025 goals.

L to R: Mark Fincher, CCC Intelligent Solutions; Phil Martinez, Mitchell International; Secretary Ed Mondragon, CPCU, State Farm; Chair Brady Bonner, Safelite Solutions; Roy Schnepper, Automotive Service Association® and Butler's Collision; Greg Best, California Casualty; Stephen Betley, AIC SCLA, OEC; Vice Chair Kim DeVallance Caron, Enterprise Mobility; Paul Barry, CIECA executive director; Past Chair Ashley Denison, Caliber Collision; Bryce Boyer, MBA, Allstate; Tim Schneider, Car-Part.com; Tim Ronak, Society of Collision Repair Specialists (SCRS) and AkzoNobel; Mark Miller, guest from Crash Champions; Tom Julius, guest from http://Car-Part.com ; and Jeff Schroder, Car-Part.com

Attended virtually: Dave Braun, Nexsyis Collision; Bill Brower, MBA, Solera Holdings, LLC.; Mark Helvenston, IAA; Mike Marlowe, LKQ Corporation; Richard Palmer Jr., ComputerLogic; Paulette Reed, CIECA technical project manager; and Russ Sims, Nationwide

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WEEK 5: Wednesday, January 29

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Company News

2025 Executive Committee announced

Congratulations to the 2025 CIECA executive officers who were named during the board of trustees meeting in Palm Springs, CA, on January 23.

Chair Brady Bonner, Safelite Solutions
Vice Chair Kim DeVallance Caron, Enterprise Mobility
Treasurer Ken Eagleson, OEC
Secretary Ed Mondragon, CPCU, State Farm
Past Chair Ashley Denison, Caliber Collision

“It has been an honor to serve on CIECA’s Executive Board over the past couple of years and now to serve as the 2025 chair,” said Bonner. “CIECA’s commitment to help advance the collision industry and provide data standards to support our members is our main focus. Success comes through action and our members are focused on sharing best practices for the common good of our industry.”

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