Communications Plan for CIECA Website & Membership System Upgrade
- Stacey Phillips
Objective
CIECA will be launching a major upgrade to the organization’s website and membership management system later in 2021. This represents a significant change in the way members will view and access CIECA standards and documentation.
Goals
Goals |
|---|
Improve access and usability of CIECA Standards and documentation. |
Streamline membership process for CIECA and members. |
Move content from Box to Workdrive. |
Better protect information privacy. |
Ensure information about CIECA is well organized and easy to understand. |
Target Market
All current and potential CIECA members will be affected by this change.
Communication Plan
Message | Medium | Date | Owner | Details | Completed |
|---|---|---|---|---|---|
Provide overview of changes | July 2021 | Paul | How standards and content will be organized and introduction of membership portal | July 23 | |
Announce planned date of changes | Email & Social Media? | August 2021 | Paul | Provide more details about the changes and include screenshots. Include information about what members should expect. | Â |
Changes go live | Email and Social Media? | Â | Â | Include mechanics of change: downtime, information about new process, how to update password if needed, who to reach out to for questions. | Â |
Highlights of how to use CIECA Standards | Video | Â | Â | Record a training video for members to learn how data is organized, how to download it and pathways to find data. | Â |
New CIECA website | Press release to industry | Â | Â | Announce new CIECA website to industry. | Â |
Risks
Risks | Risk impact | Notes |
|---|---|---|
Website goes down when changes go live. | Low | Â |
Members can’t access standards. | Low |  |
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