As participants in this meeting, we need to be mindful of the constraints of antitrust laws. There shall be no discussions of agreements or concerted actions that may restrain competition. This prohibition includes the exchange of information concerning individual prices, rates, coverages, market practices, claims settlement practices, or any other competitive aspect of an individual company’s operation. Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds.
Agenda
Antitrust Statement and approval of minutes
CIECA Explainer Video – final comments
Communications Plan for website
Marketing CONNEX to members/industry
Meeting Minutes
The antitrust agreement was read and the minutes were approved.
CONNEX Presenters: Thank you to the committee for your input on CONNEX presenters. The agenda is nearly full.
Membership targeted marketing: Paul shared that the next level of marketing that CIECA is considering focusing on is the insure-tech industry. There are thousands of companies in that space and there is an opportunity to attract more members. The idea is to identify companies in that space and create a proactive campaign to build awareness of CIECA, especially among CIOs. Chad and the committee were in support.
We talked about the possibility of including thought leadership articles in publications such as Property Casualty 360 and potentially advertising although that can become costly.
John suggested identifying the business people (CEOs) in the space we are hoping to reach out to and then asking to connect with someone on their IT staff. Melissa posed the question: Will the CIO drive the business direction? She suggested incorporating wording such as “Insure-Tech is coming… are you ready?”
We could also initiate a LinkedIn campaign with the explainer video to reach out to CIOs/companies and then boost the ads.
We may want to reach out to Stephen Applebaum due to his knowledge in this space and support of CIECA.
We might want to consider a slogan for CIECA.
Building a technical community: CIECA hasn’t had a user community in the past and we have many knowledgeable individuals who are part of CIECA. Incorporating something like this might strengthen the CIECA brand. Paul talked about Stack Overflow and creating a channel for CIECA. Chad and committee were in support.
Cadence of sending out email campaigns: We asked the committee if we are sending out too much information. Chad and the committee said that it didn’t feel like an oversaturation of information. Melissa said to ensure the emails are newsworthy and providing good information.
Up Next
Antitrust Agreement and Meeting minutes acceptance
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