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Date

29 Apr 2021

Agenda

• Antitrust Statement and approval of minutes

• CONNEX:

  • Potential Presenters

• Membership targeted marketing: cadence of announcements,

• Building technical community, color palette,

• Cadence of sending out CONNEX material vs CIECASTs reminders and new member announcementsColor Palette

• Potential CONNEX Presenters

Meeting Minutes

• The antitrust agreement was read and the minutes were approved.

• Video Project Update: Only one company we spoke to came down in price to meet CIECA’s budget for the whiteboard video. Paul, Paulette and Stacey met with YDRAW and are confident that they will do a professional job. The decision has been made to proceed with YDRAW and share video updates with Marketing Committee for feedback.

• Newsletter: The first quarterly CIECA newsletter was sent out today. Petra suggested adding videos in the future to draw more attention to information. Committee also discussed turning member announcements into podcasts.

• CONNEX Backstage: Paul gave a demo of Backstage-a conference planning platform in ZoHo. He has set up conference agenda and information using this tool and we will be able to share it with members and industry to assist with planning, communication and logistics.

• Paul also shared the new website look he is creating in ZoHo. Petra suggested adding more color and increasing the font size. This led to a discussion CIECA’s color palette.

• Color Palette: We talked about having a color palette and brand guideline for CIECA so there is consistency with all communications. Melissa will share CARSTAR’s brand guidelines with Paul and Stacey as well as the name of a graphic designer if we decide to go that route.

• Potential CONNEX Presenters:

  • Petra will share contact info for Josh Davis, Center for Work Ethic Development, as a potential motivational speaker.

  • Melissa will provide contact from collision repair facility in Charlotte.

  • Jeff suggested contacting Brandon Laur, Claims Corp., to speak about information privacy

  • Jeff will provide contact to talk about paint and materials developments in the industry.

  • Steve will talk to Brian Sullivan/Auto Insurance Report about ideas in regard to claims.

• Steve suggested recording the presentation Paul is giving at CIC to share with the industry and explain what CIECA doesCONNEX Presenters: Thank you to the committee for your input on CONNEX presenters. The agenda is nearly full.

• Membership targeted marketing: Paul shared that the next level of marketing that CIECA is considering focusing on is the insure-tech industry. There are thousands of companies in that space and there is an opportunity to attract more members. The idea is to identify companies in that space and create a proactive campaign to build awareness of CIECA, especially among CIOs. Chad and the committee were in support.

  • We talked about the possibility of including thought leadership articles in publications such as Property Casualty 360 and potentially advertising although that can become costly.

  • John suggested identifying the business people (CEOs) in the space we are hoping to reach out to and then asking to connect with someone on their IT staff. Melissa posed the question: Will the CIO drive the business direction? She suggested incorporating wording such as “Insure-Tech is coming… are you ready?”

  • We could also initiate a LinkedIn campaign with the explainer video to reach out to CIOs/companies and then boost the ads.

  • We may want to reach out to Stephen Applebaum due to his knowledge in this space and support of CIECA.

  • We might want to consider a slogan for CIECA.

• Building a technical community: CIECA hasn’t had a user community in the past and we have many knowledgeable individuals who are part of CIECA. Incorporating something like this might strengthen the CIECA brand. Paul talked about Stack Overflow and creating a channel for CIECA. Chad and committee were in support.

• Cadence of sending out email campaigns: We asked the committee if we are sending out too much information. Chad and the committee said that it didn’t feel like an oversaturation of information. Melissa said to ensure the emails are newsworthy and providing good information.

Up Next

• Antitrust Agreement and Meeting minutes acceptance

Action items

Decisions